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US-based retail chain Target Corporation witnessed good response from customers during its one-day sale on July 17 to counter Amazon’ s flagship event Prime Day where the e-retail giant offered huge discounts on various products at its marketplace.
Those having Target RED card got a chance to save additional 5 per cent while shopping during the event. In addition to saving, they were also offered free two-day shipping on most items on Target. com, while free two-day shipping with a purchase of US $ 35 or more.
Around 90 per cent of orders were fulfilled directly from Target stores. The event fetched very
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good traffic on Target. com, however, small appliances, beauty |
and personal care, baby gear, home and tech items were majorly |
purchased during the event.
Not only Target, other retailers too announced similar sale on their respective marketplace to counter Amazon fetching the majority of the market. Macy’ s, the US-based department store chain also hosted‘ Black Friday in July’ on its e-platform.
Meanwhile, in another development, Target Corporation has confirmed opening of a new store in Santa Barbara in California in 2019. The store will be located at 6865 Hollister Ave.
Minneapolis-based Target Corporation has been serving guests at 1,829 stores and at Target. com since 1946.
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Swedish fashion retailer H & M has kicked off same-day delivery facility in Berlin on pilot basis. The facility is likely to become operational in other cities or even in countries after reviewing its success in Berlin.
Those willing to avail sameday delivery need to place orders before 10 am and make a payment of 5.99 Euros for the service. H & M would ensure that the product gets delivered between 7 pm and 10 pm on the same day. Next day delivery is also available in many cities in Germany. The retailer currently charges 4.99 Euros for standard delivery within three to five working days.
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In addition to standard delivery, it also offers requested delivery at the cost of 6.99 Euros from Monday to Saturday in a time window selected at the time of checkout. The move has been taken by the Swedish fashion retailer at a time |
when delivery related complaints surfaced against it in Europe.
Success of the newly introduced same-day delivery would help the fashion retailer to beat its competitors like Zalando in Germany and later on in Europe.
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In addition to standard delivery, it also offers requested delivery at the cost of 6.99 Euros from Monday to Saturday in a time window selected at the time of checkout.
The company is eyeing to take advantage of the opportunities offered by digitisation as H & M CEO Karl-Johan Persson sees 2018 as a transitional year to accelerate the transformation of the company.
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