Apparel Online Bangladesh Magazine August Issue 2018 | Page 54

DIRECTIONS BY
MENSWEAR
TRENDS 2019
Exaggeration gives
way to minimalism
The menswear industry has grown up considerably
in the past few seasons both in terms of offerings
and purchasing. This spike is directly emblematic of
the cited importance for designers and brands to
focus on new ideas for the future of young men who
will become our core consumers.
The industry today is more focused on the reality
of an increasingly casual lifestyle of men and
is concentrating on what their unvoiced needs
are. Even top luxury players are fine-tuning their
products to appease the next generation; giving
the end-user the modernity they crave for, balanced
with the ethos of tradition that the brands stand for
and abide by.
Among the reigning trends at the runways of
London, Milan and Pitti Uomo, streetwear and fluro
emerged to be few of the most thriving categories,
closely followed by sustainability and outdoor
activewear. Outdoor/hiking continues to influence
a plethora of designers as is visible in a wide
assortment of tech jackets and trousers, as well as in
a range of trekking shoes and boots.
The sports tech trend continues to evolve; there
has been a marked shift from jersey tracksuits and
sweats towards pieces made using tech fabrics with
a hiker influence, such as cargo pants and high
vis detailing.
An avid exploration of proportion continues to
develop in the menswear world. There has been
demise from hyper-exaggerated and oversized
pieces to place an emphasis on tailoring,
structure and fabrics. Distressed denim, big
prints and oversized shapes are becoming less
common in favour of cleaner silhouettes and
understated details.
Also, heavily branded, monogrammed and overt
graphics and visuals have been around for a while
now. As a response, we saw a much-needed shift
towards a more minimal and refined approach to
design and fabrics.
Team FFT analyses and puts together a round-up of
the key menswear trends for Spring/Summer 2019
so far, from the showcases presented up till now at
London, Milan and Pitti Uomo.
54 Apparel Online Bangladesh | August 2018 | www.apparelresources.com
Print Party
A heady dose of head-to-toe
mixtures of prints and patterns
mashed up against each other in
reckless abandon seem to be the
name of the game this season.
Designers did not shy away from
going OTT with the trend by
using the likes of florals against
stripes, linear patterns against
abstract references to create bold,
outlandish looks.
As the lines between genders
continue to diminish, it was observed
that more and more menswear
designers have started incorporating
floral prints within their collections.