Apparel Online Bangladesh Magazine August Issue 2018 | Page 38
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The Responsible Fashion Movement 2018
kicks off in Sri Lanka
The second edition of
‘Responsible Fashion Movement’
has been held at the Shangri-
La Hotel, Colombo, Sri Lanka.
Themed Earth-Sensitive, the
summit focused on environmental
issues which the global fashion
industry is currently facing and
finding solutions to fix them.
“This is a defining
movement for Sri
Lanka, Asia, and the
rest of the world,
as our mandate for
impact is unique and
is very relevant to the
global issues that the
fashion supply chains
are facing, and Sri
Lanka is perfectly
placed to take the
lead in the region.”
The summit was conducted by
MAS Holdings in collaboration
with Hirdaramani Group, Beira
Group, BMW i3 and The Design
Development Corporation.
A total of nine sessions were
covered at the event. The
speakers’ list included fashion
designers like David Abraham
(India), Sharleen Ernster (USA),
Jeremy Sommers (Australia), and
Heidi Gosman (UK). ‘The role of
media in influencing consumer
-Ajai Vir Singh
behaviour towards responsible
fashion’ was presented by Nonita
Kalra, Editor in Chief, Harper’s
Bazaar India.
Another panel dedicated to
manufacturers presented on the
topic ‘Can responsible fashion
be part of the business plan’. Sri
Lanka’s top apparel exporters MAS
Holdings and Hirdaramani Group
had taken charge of this topic.
“This is a defining movement for
Sri Lanka, Asia, and the rest of the
world, as our mandate for impact
is unique and is very relevant to
the global issues that the fashion
supply chains are facing, and Sri
Lanka is perfectly placed to take
the lead in the region,” said Ajai
Vir Singh, Founder, Responsible
Fashion Movement.
The summit was followed by an
innovative sustainable fabric
presentation by Eco Spindle Pvt.
Ltd., Sri Lanka and Smart Fibres,
Germany.
Vietnamese brands have good potential despite
international pressure: RMIT lecturer
There is a good potential for
many small local brands to do well
in Vietnam despite the
international market being very
competitive. In an exclusive
interaction with Team Apparel
Online, Rebecca Morris, Fashion
Lecturer, RMIT University, said
this, adding that though lot of
capital and cost is required,
the climate is gradually getting
favourable for
the Vietnamese brands to thrive.
“The recent trends indicate that
lots of customers love buying
Vietnamese brands and there
cannot be anything more positive
than that,” reasoned Rebecca.
The majority of the garment
companies in Vietnam work for
international brands like Zara,
H&M and others.
Rebecca has been in Vietnam
for 12 years and teaches fashion
designing, product development,
merchandising, retail marketing
and production at RMIT, Vietnam.
She further added that while the
students at RMIT are taught to
design for fashion giants like
Zara and H&M, it is interesting
to see many students showing
inclination to start their own
brand. “Many students are very
ambitious and are keen to start
their own brand in Vietnam,” said
Rebecca while corroborating on the
above. RMIT University Vietnam
is an Asian campus of Melbourne-
38 Apparel Online Bangladesh | August 2018 | www.apparelresources.com
based University and now has over
6,000 students in the campuses of
HCM City and Hanoi.