FASHION BUSINESS
According to
Euromonitor’s
recent research
on the Global
Apparel and
Footwear
Industry,
performance
sportswear is
leading market
growth with a
value of US $ 78
billion (2016) and
is growing at the
rate of 7 per cent
for the 3rd year in
a row. As health
and wellness gain
central focus,
the new status
symbol of luxury
can be termed
as: ‘Feeling
good is the new
looking good’.
wicking and just more durability on low
maintenance materials will go strong this
year. A less formal atmosphere also means
that people will look at lighter and softer
materials that can be used for manifold
purposes in multiple settings.
3. PSYCHOTROPICS
The athleisure collections may have stayed
majorly in the solid colour category but as
the demand for more variety comes into
play, designers are looking at high contrast
florals and tropical prints to save the day.
Flora and fauna prints in a sharp-tasting
and bright multi-colour palette as well as
the inflow of softer shades of neon placed
on dark backgrounds will be the perfect
rendition of this psychedelics fumed floral
trend. Especially seen on reworked sports
bras, crop tops as well as on bottomwear,
the ocean-loving tropical print will get
bigger than ever.
4. BEATING BLUES
3
Each X Other
From icy cobalt to deep navy, the blue army
is getting explored in all its pigments, all the
way from almost black to practically white
shades. Call it the denim daze or a hint of
Nautica dropped into winter’s cold lap, it is
quite easy to see this duo of two neutrals
as the perfect dollop of easy sophistication
for this season. Blue and black may be
connotative of something violent but this
colour trend in fashion garments is nowhere
close to that pin code. The effortless regalia
of this pairing is tranquil and supremely
flooded in elegance.
5. LUXE ON TRACK
The infamous tracksuit gained
superstardom in the ’90s with Paris Hilton
as its principal ambassador but the style
has come a long way from its velour pink
avatar. The new track suit is constructed
in lavish fabrics and does not just have
sportswear details as an ironic add on, but
an actual value addition to its functionality.
Designers have understood the allure and
comfort of track pants and redefined them
to make work appropriate bottomwear
options when teamed with the sleek sport
jacket. From neutral colours to crisp
fabrics, the humble tracksuit will be the
trend to beat this season.
6. YOGIC LOGIC
Athletic apparel forms a second skin and
is normally void of too many details but the
style has infiltrated the spheres of widely
loved yoga circles and dancers’ wardrobes.
This means that athleisure needs to be as
fashionable as it is utilitarian, so details
like lace-up leggings and cut-out crop
tops are going to be massive hits. Relaxed
and comfortable does not have to equate
to lacklustre anymore as stirrup pants,
leggings with invisible pockets and chic
crop tops will replace the classic gym combo
of plain tights and boring sports bras.
7. STREET COVER
This season, the outerwear options have
really gotten more innovative not just in
terms of material but also in their overall
silhouettes. While some designers tried to
make deconstructed a normal thing, most
followed the wagon to the comfortable
sartorial land of oversized outerwear.
The inspiration here seems to be directly
uprooted from the street style mafias of
South-East Asia like the anorak style
bombers, reworked puffer jackets and retro
gilets. There are some direct renditions of
sportswear pieces also in place such as ski
jackets and cable knit sweaters.
8. WHITE-WASHED
Proenza Schouler
6
Public School
7
Sportmax
8
Given that white is not really a colour, it
definitely looks fabulous for one that is
casted out from the colour family itself.
Designers have embraced the serenely
polished appeal of head-to-toe white looks
and athletic apparel has never looked quite
as chic as it does in this shade’s simplistic
mishmash. However, the impact of this
trend is in the notion of going all-out
in monochrome to create the perfect
statement worthy outfit. From alabaster to
cappuccino creams, the many shades of our
humble white was a show-stopping look on
every runway.
www.apparelresources.com | AUGUST 2017 | Apparel Online Bangladesh
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