RESOURCE CENTRE
Java Paper Group
SERVING INDUSTRY WITH QUALITY
AND SUSTAINABLE PACKAGING AND
ALLIED SOLUTIONS
Vaibhav Boricha, Sales Manager, Java Paper Group
Almost 4 decades old, Java Paper
Group, Mumbai, a speciality
supplier of high quality paper and
paperboard solutions, targets
market segments with a focus
on innovation, efficiency and
stupendous services. The group is
an intermediary linking prestigious
mills, printers, merchants and
converters around the globe. With
an extensive focus on catering to
its customers’ each requirement
and ensuring exceptional end-to-
end customer service, it represents
a variety of Indian (ITC Paper Mills
etc.) as well as European mills such
as Iggesund Paperboard, Zanders
GmbH, Cham Paper Group, etc.
Being a facilitator, it provides
support by guiding its clients about
what would be the best suited
product for them. The company’s
expertise involves packaging
boards, container boards, flexible
packaging, tags & labels, graphics
and paper publishing. Apart from
clients like H&M, Zara, s.Oliver
etc., its customers also include
multinationals like SML, r-pac
and Avery Dennison to name a
few. Apparel Online had a candid
discussion with Vaibhav Boricha,
Sales Manager of the Group,
about various aspects of this
segment and the Group’s strategy.
A
ccording to Vaibhav, quality is the
top priority for Java Paper Group
as it is given the highest importance
in the paper and paperboard industry
depending on various end uses.
Like for mono-carton, packaging
parameters which are considered are
the grammage of the board, stiffness,
thickness, whiteness, strength and
surface properties. Also, the type of
pulp used depending on the quality of
the carton required is considered. For
tags too, there are several criteria to be
checked such as if the board is one-side
coated, both sides coated or uncoated,
the shade of the board, texture of the
board and also the feel of the board.
Many brands also evaluate if the
board chosen comes from sustainably
managed forests and therefore look
for certifications like FSC/PEFC.
Java Paper Group fulfils all quality
parameters and its papers and boards
come from sustainably managed forests
as the organization is FSC certified for
The company offers a wide variety of choices of one-side coated (C1S), two-side
coated (C2S), uncoated (C0S), various textures and colours in its entire product range
54 Apparel Online Bangladesh | AUGUST 2017 | www.apparelresources.com
the past eight years to support this
cause.
Quality is also directly correlated with
price. Vaibhav briefs, “Whilst cost-
competitiveness will remain extremely
relevant, the label and packaging
which represent the brands’ quality
and their positioning in the market
will also carry equal importance.
Packaging and labels are engagements
with your customer. The proof is
in the millions of unboxing videos
online, which are very crucial for a
brand, especially if you are a luxury
brand. Good quality and interesting
packaging will not only create an
excellent image about your brand
but also will make the customers
sharing this on various social media,
act as your endorsements helping in
free publicity.”
As far as the company’s offerings are
concerned, it covers a wide range
of choices of one-side coated (C1S),
two-side coated (C2S), uncoated
(C0S), various textures and colours
in its entire product range. Not to
be denied that the majority of the
industry’s paper tags are chosen
from the former three types of
paper. Some brands prefer the
specialty variants like the latter two
types. As packaging materials are
ever evolving, Vaibhav observes a
changing trend of shifting from plastic
materials to more sustainable choices
like paper and paperboard with
natural look and feel. Paper, being
renewable, reusable, recyclable and
biodegradable, has become the ideal
choice for this purpose. It too has a
new launch, ZanPack Touch, which is
a premium uncoated board in a pure
white shade. The C0S board has a
natural and tactile surface ideal for
garment tags.