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Grasim Industries Limited, a flagship company of Aditya Birla Group, has earned the US Department of Agriculture( USDA) Certified Biobased Product Label for its products – Birla Viscose, Birla Modal and Birla Excel. Third-party verification for a product’ s biobased content is administered through the USDA BioPreferred Program. One of the goals of the BioPreferred Program is to increase the development, purchase and use of biobased products.
“ We applaud Grasim Industries Ltd. for earning the USDA Certified Biobased Product Label,” said Kate Lewis, USDA BioPreferred Program, adding,“ Products from Grasim Industries Ltd. are contributing to an ever expanding marketplace that add value to renewable agriculture commodities, create jobs in rural communities and decrease our reliance on petroleum.”
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The USDA Certified Biobased Product Label displays a product’ s biobased content, which is the portion of a product that comes from a renewable source, such as plants, animals, marine or forestry feedstocks. Utilizing renewable, biobased materials displaces the need for non-renewable petroleumbased chemicals. Biobased products, through petroleum |
displacement, have played an increasingly important role in reducing greenhouse gas emissions that exacerbate global climate change. They are also cost-comparative, readily available and perform as well or better than their conventional counterparts.
“ The USDA Biobased certification is another milestone reached in our sustainability journey,
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“ The USDA Biobased certification is another milestone reached in our sustainability journey, further strengthening our belief …”
– Dilip Gaur, MD, Grasim Industries Ltd
further strengthening our belief that sustainability is at the core of our business strategy,” commented Dilip Gaur, MD, Grasim Industries Ltd. Adding to that, Rajeev Gopal, Chief Marketing Officer, Birla Cellulose said,“ This certification reconfirms the natural origin of our products and will enhance the confidence of the value chain players in delivering biobased products.”
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