COVER STORY
Market Fit Dhaka
M O HA M M E D NAD E E M H AI D E R R O UF
Managing Director
C
reated in 1974, Market Fit
Group’s first domain of
intervention was leather, quickly
followed by textile, which is
presently its main activity. Today,
Market Fit Group operates in
8 major sourcing countries as a
fashion supplier. Regarded as
the pioneer of global sourcing
in the textile industry, Market
Fit Group began its operations
as a family-owned business to
steadily expand its operations
across the world. Based in
Hong Kong, it has marketing
offices in the UK and France.
It also has several sourcing
offices as well in Bangladesh,
India, Pakistan, Vietnam,
Shanghai, Cambodia and
Istanbul. Dealing in diverse
categories – womenswear,
menswear, kidswear, sportswear,
maternitywear, uniforms, etc.,
Market Fit Dhaka primarily
caters to the European markets. are not very keen on the same.
In general, big factories are
reluctant to go for these product
changes while the medium
and small factories have no
financial strength to accept the
challenge of working with new
product3 categories.
RULE OF THREE The size of the industry is its
main advantage according to me
as other LDC countries cannot
make and offer such capacities
overnight that we already have.
Experience, knowhow, etc., are
the other factors that will keep us
in the contention.
There are many factors that go
into selecting a preferred supplier
but the three significant ones
remain Quality, Commitment
and Attitude (towards a problem,
if any).
SYNC WITH CHANGING
DYNAMICS
Though the industry is in sync
with the changing requirements
of the global apparel trade, to
me it is yet not responsive as it
should be.
BIGGEST CHALLENGE!
The biggest challenge is that
everybody wants volume in basic
orders. They are not experimental
or aggressive to try new product
categories. Sometimes, owners/
top management want to
undertake such endeavours but
the mid-level/production people
THE FUTURE
Future is still good, but we (all the
stakeholders) need to wake up,
be aware of and protect ourselves
from the controllable threats and
challenges. The current global,
political and economic situation
doesn’t permit us to be reluctant.
We need to be proactive at least
for the controllable threats and
require readying ourselves to
face the uncontrollable ones. For
me, the growth rate could be even
better.
ADVANTAGE BD
SUPPLIER POOL
Even though a preferred vendor
list can help simplify business
and give a sense of stability and
continuity in supply, many people
argue that a modern business
shouldn’t restrict itself to only
a limited number of suppliers.
I also believe in the same. But
being a sourcing entity, it’s always
a complicated process as we need
to pick the best one, which is not
an easy job to say the least.
BUSINESS POLICIES
Most organizations rigidly follow
a supplier criteria checklist but
sometimes the vendors’ interests/
policies are somewhat diverse
from some of the business’ core
values. In such a scenario,
I will continue with a vendor
if it can provide me the best
of the products at the most
competitive price even if it does
not align with some of our core
policies. Because the present
changing market demands do
not expect us to stick to the
conventional methods; we have to
take calculative risks.
MAINTAINING THE EDGE
Quality, commitment and
attitude towards problems/
threats/situations and a positive
mindset are the qualities/
factors that according to me
can help a supplier maintain
the competitive edge.
www.apparelresources.com | AUGUST 2017 | Apparel Online Bangladesh
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