Apparel Online Bangladesh Magazine April Issue 2019 | Page 46

BEYOND BD THE LATEST NEWS HAVE YOUR SAY For the latest news on apparel and textile, make sure that you visit https://apparelresources.com/top-news/ Write to Apparel Resources, B-32, South Extension-1, New Delhi (110049), India or email: [email protected] Vietnam clothing firms should build strategies to win local market: VITAS The garment firms in Vietnam should build strategies to develop technology in order to increase their market share in local market. “The Vietnamese apparel firms should work on embracing 3D technology in fashion so as to keep pace with the growing market. The garment companies need to work on strategies to build efficient resources and for this they have to train designers, enhance their vision for fashion and make them aware of all fashion trends,” said Vu Duc Giang, Chairman, Vietnam Textile and Apparel Association (VITAS). industrial zones including setting up wastewater treatment units in addition to investing in fibre textile and dyeing factories.  28 Corporation is one such firm in Vietnam that has, besides upgrading machinery to improve productivity and quality and reduce cost prices, opened more stores for consumers to approach its products more easily. This would enable localisation of fabric source to help the apparel and textiles industry shift from processing to designing and exporting garment products under Vietnamese brands. Importantly, the local firms would be then able to make the most out of free trade agreements that the country has signed. In addition to building technology and resources, Giang said that the apparel firms should set up distribution networks wherein they need to equally focus on conventional distribution network as well as e-commerce. He also stressed on the fact that the Government should build The first step has been taken and some of the garment firms in Vietnam have now started investing in designing, technology and resources in their effort to capture the domestic market. Chinese apparel manufacturer Shenzhou to open factory in Cambodia Shenzhou International Group Holdings, a prominent Chinese apparel manufacturer, is all set to open a garment unit, dubbed Marvel Garment Company, in Cambodia. After being in the country for 14 years, the Chinese firm broke the ground recently, to build its US $ 150 million factory in the Phnom Penh Special Economic Zone. up a unit in Cambodia reflected its relentless confidence in the country’s peace, stability and development. He also added that the investment in setting up the garment factory in Cambodia was instrumental in helping the country develop its Industrial Development Policy 2015-2025. The ground-breaking ceremony was attended by Lieutenant General Hun Manet, Deputy Commander-in-Chief, Royal Cambodian Armed Forces and Wang Wentian, Chinese Ambassador to Cambodia. While applauding the efforts of the Government, Ma Jianrong, Chairman, Shenzhou International Group Holdings, said, “All through our 14 years in Cambodia, we appreciate the supportive policies of the Government as well as the hard work of its people.” the biggest textile manufacturers in Cambodia with an export value of US $ 440 million in 2018. the factory gets completed in March 2021, it is expected to create 17,000 jobs. Lieutenant General Manet said that the company’s decision to set In last 14 years, the firm has, reportedly, grown to become one of The company currently employs nearly 11,500 workers, but once Shenzhou is at present one of the largest apparel suppliers of Nike. 46 Apparel Online Bangladesh | APRIL 2019 | www.apparelresources.com