Apparel Online Bangladesh Magazine April Issue 2019 | Page 16

COVER STORY
“We are quite happy with ASW
as we met few very good and
big retailers... I must say Apparel
Resources should organise such
events in other countries as well...”
– Md. Sajjadur Rahman, Director,
Laila Styles Limited
Nathasha Kumar, Founder and
CEO, Vajor; Suman Chowdhury,
COO and Co-Founder, Clovia;
Anurag Rajpal, Founder and CEO,
Avinde; and Pravesh Kaushik,
Category Head – Apparel at Tata
Cliq took part in the discussion. The
session was moderated by Vipul
Mathur, COO, Mufti.
As the hectic activity of the first
morning gave way to a more relaxed
atmosphere post lunch, it was now
time for the industry to get first-
hand knowledge on designs, trends
and style advice from Melissa
Moylan, VP and Creative Director –
Womenswear, Fashion Snoops.
Titled ‘TREND FORECAST-
WORKSHOP ON SPRING/SUMMER
’20’ by Fashion Snoops, the one-hour
session deep dived into the essential
trends, key apparel items, patterns,
graphics, materials, design details,
colour and colour combos centred on
S/S ’20 men’s/women’s trend forecast.
What followed next was the final
“Bangladesh is a major
manufacturing destination in our
expansion plan and Reliance
Trends is planning to increase
sourcing from Bangladesh to 20
million pieces annually...” “Speed, agility and technology
are the keys to serve today’s
customers... The main ingredients
to a successful organisation are the
quality of the products and a clear
consumer understanding.”
– Rajesh Lalla, VP Sourcing, Reliance Trends – Neetu Jotwani, VP (Sourcing and PD), Myntra
plenary of the day that is the
vendor session held on the topic of
REQUIREMENTS OF SOURCING
FOR INDIAN RETAIL BY RELIANCE
TRENDS conducted by Rajesh Lalla,
VP Sourcing, Reliance Trends,
which as expected, found a full house.
The next in line were the Open House
sessions which garnered
much aplomb and interest amongst the
audience who were queuing up to get
a glimpse of the engaging influencer
marketing session. Together with
three key influencers, Aaditi Shenoy,
Vaishnavi and Anusha, Winkl
discussed the need and effect of
‘influencer marketing’ in today’s retail
climate. WGSN’s consumer trends
session was a crowd-puller in the
true sense. Puneet Dudeja, Sales
Director, WGSN (India), gave an
insightful presentation on consumer
behaviour and retail trends.
What ensued thereafter was an
engaging back and forth discussion
with the audience.
Day-1, Panel Discussion 3: Experts aptly dealt with all the pain points of E-commerce in a seminar themed
‘Winning at E-commerce’
16 Apparel Online Bangladesh | APRIL 2019 | www.apparelresources.com
It’s the
consumers’
choice of
consumption
that we honour
and it is digital
that is ruling
the current
industry.”
– Puneet Dudeja
Sales Director, WGSN (India)
“Being a global company, we create
reports that can give a direction
to people worldwide, but for ASW,
we've tried to tailor our forecast to
suit the Indian audience.”
– Melissa Moylan, VP and Creative Director –
Womenswear, Fashion Snoops
“It’s the consumers’ choice of
consumption that we honour and it
is digital that is ruling the current
industry,” underlined Puneet, adding,
“Despite this being the first edition of
Apparel Sourcing Week, it was highly
engaging and efficiently organised,
and for the next session, I would
suggest a bigger space, in order to
accommodate the crowd that the event
pulled in alone on the first day itself.”
Aimed at answering all relevant
queries, ASW on Day-2 also conducted
an important vendor session titled
REQUIREMENTS OF SOURCING
FOR INDIAN RETAIL BY MYNTRA
JABONG INDIA. Neetu Jotwani,
Vice President (Sourcing and
Product Development), Myntra,
spoke at length on various aspects
pertaining to sourcing parameters
and other requirements specific to
the Indian retail sector, and how a
manufacturer can successfully meet
the requirements of the brands/
retailers.
Day-2, Panel Discussion 1: Titled ‘Re-engineering Sourcing – Sourcing Strategy for Indian & International Retailers’,
the seminar focused on challenges that exist in buying in India as well as the growth opportunities within the market