Apparel November 2019 Apparel November 2019 issue | Page 24

MARKET WATCH
one8 has launched athleisure for boys in
collaboration with Puma. The collection
comprises a range of sneakers, tees, shorts,
active pants, and accessories such as backpacks
and beanies for boys aged 4–14 years. The
collection will be sold both offline and across
online channels of Puma in the country.
With this collaboration, one8, which sells adult
apparel, footwear, fragrances, energy drinks, and
more, has forayed into the children’s category
with the intention of encouraging kids to play
more and remain physically fit. With this launch,
Puma looks at building this segment for younger
consumers. Puma one8, co-owned by Virat Kohli
and Puma, grossed over R100 crore in the Indian
market within a year of its launch in 2018.
Armani Sells Indian
Ethnic Clothing
Giorgio Armani’s boutique in New Delhi now stocks ethnic
menswear. The achkans that are perfect for end-of-the year
festivities are a blend of Italian tailoring and Indian cuts and have
a focus on India’s rich culture and distinctive spirit. Staying in
sync with the brand’s minimal and classic aesthetic, the capsule
collection plays with a neutral colour palette of crisp hues such
as white, black, and navy blue, which sit alongside a classic grey
melange. There are perfect choices for a cocktail or sangeet party.
A pair of pants can be coordinated with a bold contrasting coloured
pocket square, either solid or printed.
Indian consumers are increasingly spending more on ethnic-wear.
Indian wear, initially largely restricted to the old-age segment, has
also found acceptance among younger consumers as companies
widen their portfolio to sell fusion clothing instead of just ethnic,
which was once reserved only for special occasions.
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I APPAREL I
November 2019
one8 Launches Athleisure
for Kids
Linen Club Eyes
Revenue worth R1,500
Crore by 2024, to Add
200 Stores
Linen Club from the house of Jayashree Textiles
is looking to double its business to R1,500 crore
and add 200 stores in its retail network by 2024,
said a company official.
Aditya Birla Group is focusing on expanding in
Tier-2 and Tier-3 markets along with its cluster-
based approach where people are spending
more on tailored clothes.
Apart from expansion in domestic market,
Linen Club, which has a few stores in the Middle
East, is also exploring opportunities to open
stores in Southeast Asian countries. Satyaki
Ghosh, CEO, Domestic Textiles & Thai Acrylic
Fibre, Aditya Birla Group, said, “We want to
double our business and by 2024, and have a
network of 400 brand outlets.”
Besides, the brand’s fabric distribution to
multi-brand outlets would also be doubled to
around 11,000 outlets from the current 6,500
units, he confirmed. Linen Club’s present
revenue base is around R700 crore to R800
crore.
Talking about overseas expansion, Jasvinder
Kataria, Senior Vice President, Linen and
Cotton Business, Jayashree Textiles, said that
the company has long-term plans to introduce
Linen Club in the Western markets.
Excerpted from Apparel Resources