Apparel November 2019 Apparel November 2019 issue | Page 22

MARKET WATCH
Blackberrys Casuale
Sets a New Milestone
with Jackpack
Blackberrys Casuale, the travel-inspired casual-
wear brand from Blackberrys, has set another
milestone by launching Jackpack, India’s first
wrinkle-resistant packable blazer that packs
inside its own pouch. Ramesh Kaushik, Vice
President, Brand Experience, says, “Made for
today’s on-the-move generation, Jackpack is
woven with an innovative yarn that keeps the
garment totally wrinkle-resistant and easy to
carry, thereby uniting fashion with flexibility.” The
blazer not only denotes Blackberrys’s constant
penchant for innovation but also its unique vision
to create stylish garments for today’s generation.”
It is a multi-utility jacket that is made from a
technically high-twisted wool blend that not only
helps it be wrinkle-resistant but also makes it
easy to be carried and packed in a small inbuilt
pouch. The jacket’s cut, tailoring, and colours
offer a clean, sharp look to the wearer. “It swiftly
transforms your look from business to casual,
without having to carry extra luggage for the
same,” adds Kaushik.
Pepe Jeans’s New
Kids’ Collection
Celebrates the Brand’s
Iconic Heritage
The newest kids’-wear from Pepe Jeans London
celebrates the iconic heritage of the brand
through its archival logos and motifs. Neha Shah,
Assistant General Manager, Marketing, says, “The
collection offers a colourful mix of knits and puffa
jackets, plaid shirts and hoodies, zip-up tops and
folksy-fun pieces for girls.”
She adds that the outerwear staples tap into
a retro charm ensuring that Pepe Jeans London
kids are always warm. The collection caters to
children aged four to 12 years, and consists of
classic casuals and fashion denims.
“Our target audience includes fashion-
conscious parents who do not hesitate to loosen
their purse strings for quality products and
latest trends,” adds Shah. The brand forayed
into kids’-wear after 16 successful years in the
Indian market. It introduced clothing for children
after realising the potential of children’s fashion.
“This collection has more patterns and saturated
colours, whereas our collection for older children
was more reminiscent of their adult fashion
counterparts,” adds Shah.
Pepe Jeans has expanded its kids’-wear
business across the country. Today, the brand’s
kids’-wear is available across 74 brand stores
nationally, as well as at popular large-format
outlets such as Lifestyle, Shoppers Stop,
and Central.
Park Avenue Woman Satisfies Style and Design Needs Through its
New Collection
According to Sharad Walia, Brand Director, Park Avenue, “Women today emphasise more on the style and design of
their clothes. They prefer readymade garments over tailored garments.” Based on these preferences, the brand recently
launched its Autumn Winter 2019 collection. The collection highlights four themes with details such as the colour palette,
cuts, type of fabrics, and occasions:
Atlantic: Relaxed tailoring sits back with sharp prints and spots in an updated nautical story adding camel, crocus, and
sunshine yellows to a dominant blue story.
Ginger Snap: Based on a palette of gingers, corals, and neutrals, the main emphasis of the story is ginger-hued tailoring
worn back with jade ground prints, mixed scale polka dots, and stripes.
Graphic Pop: This highlights the importance of a monochromatic palette whilst adding soft pastels and a clover pink
highlight. It is a slick and graphic story with an emphasis on a nine-to-nine look and a mix of graphic patterns.
Opulent: A story aimed at an evening collection using rich fabrics and colours. Chiffons and laces mix with jacquards
and elegantly coloured floral prints.
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I APPAREL I
November 2019