Apparel November 2019 Apparel November 2019 issue | Page 14

CONTENTS NOVEMBER 2019 Follow us on www.facebook.com/cmaiapparel VOL. 39 - ISSUE 11 NOVEMBER 2019 Q  23 A Handloom at Every Turn 26 Journeying through some of India’s most prized handloom villages The Call for Change Tidings on CMAI’s 56th Annual General Meeting 28 Addressing the Intricacies of Business A report on a seminar that was organised by CMAI’s Western Region FASHION THAT IS ALL- ENCOMPASSING Passing the Baton Rahul Mehta passes on his presidentship to Rakesh Biyani Born of Conscious Luxury A glimpse into Born, an organic luxury clothing label for kids REPORT Q  23 FEATURE OFFICIAL MAGAZINE OF THE CLOTHING MANUFACTURERS ASSOCIATION OF INDIA CMAI OFFICE BEARERS Mr Rahul Mehta, President and Trustee Mr Rakesh Biyani, Vice President Mr Rajesh Masand, Vice President Mr Babubhai Ayar, Hon. Gen. Secretary Mr Jayesh Shah, Jt. Hon. Gen. Secretary Mr Rohit Munjal, Hon. Treasurer Mr Ankur Gadia, Jt. Hon. Treasurer Mr Premal Udani, Chairman, Board of Trustees Mr Ashok Shah, Invitee THE CLOTHING MANUFACTURERS ASSOCIATION OF INDIA Mumbai: 901, Naman Midtown, ‘A’ Wing, Behind Kamgar Kala Kendra, Senapati Bapat Marg, Prabhadevi (West), Mumbai - 400 013. Tel: (022) 2439 0909 info@cmai.in, www.cmai.in Pune: 512, Gultekdi, Market Yard, Gate No. 8, Pune - 411 037. Tel: (020) 2426 9382 Karnataka: Geetha Mansion, 6th Floor, 40/1, Kempegowda Road, Bengaluru - 560 009. Tel: (080) 2226 7966 EXECUTIVE PUBLISHER Maneck Davar SPENTA MULTIMEDIA PVT LTD EDITORIAL Copy Editor Mili Doshi DESIGN Art Director Yogita Iyer Sr. Graphic Designer Nilesh Juvalekar Graphic Designer Sachin Bhogate Digital Imaging Ninad Jadhav CIRCULATION & SUBSCRIPTION Bhairavnath Sutar: 9892063731 circulation@spentamultimedia.com ADMINISTRATION Senior Vice President Bobby Daniel MARKETING Director Marketing & Sales Geetu Rai Sudhir Valvara Mob: 9821215361 Sachin Desai Mob: 9820425612 Mumbai - Tel: 2481 1044 Vijay Bhagat - Mob: 9871271219 New Delhi - Tel: 4669 9999 Shoba Rebecca - Chennai - Tel: 4218 8984 Sandeep Kumar Mob: 9886870671 Bengaluru - Tel: 4161 8966 Pulak Ghosh Mob: 9831342496 Kolkata - Tel: 4073 5025 Design, Editorial And Printing Spenta Multimedia Pvt Ltd Peninsula Spenta, Mathuradas Mill Compound, Senapati Bapat Marg, Lower Parel, Mumbai - 400 013. Tel: (022) 2481 1010 Fax: (022) 2481 1021. E-mail: ho@spentamultimedia.com Send in your ideas and contributions to apparel.spenta@gmail.com 30 Kids on Top Decoding the contemporary market trends in kids’ apparel 36 In Celebration of the Dupatta Chronicling how the good old dupatta is being brought back into the mainstream 42 The Moves that Mattered A look at some recent developments in the apparel industry 48 30 In Good Standing Highlighting the importance of reputation management for global brands 52 A Handloom at Every Turn A virtual journey through some of the most prized handloom towns and cities of India Q 56 DESIGNER SPOTLIGHT The Fragrance of Handmade /QNjKHMF*GX@SH/@MCDNE(SQ @AQ@MC championing slow, handmade fashion 60 56 An Ethereal Revival A tête-à-tête with Anjul Bhandari, who specialises in the art of chikankari 64 Exploring Eri Diving into the works of Jyoti Reddy, who works extensively with eri silk Q NEW AVENUES 68 3GD-DV"HQBKDNE(MkTDMBD 6QHSHMF@ANTSGNVRNBH@KLDCH@HMkTDMBDQR are slowly changing the game Q 72 64 FABRIC SPEAK Mapping Muslin Shining the spotlight on the simple richness of muslin 76 Silken Weaves An insight into the treasury of silks that resides in India Q  80 BRAND PROFILE Born of Conscious Luxury /QNjKHMF!NQM @BNMRBHNTR KTWTQXE@RGHNM label for children 72 APPAREL, the monthly magazine of CMAI, Edited, Printed and Published by Mr. Maneck Davar at Spenta Multimedia Pvt Ltd, Peninsula Spenta, Mathuradas Mill Compound, Senapati Bapat Marg, Lower Parel (W), Mumbai - 400 013. Published from 902, Mahalaxmi Chambers, 22, Bhulabhai Desai Road, Mumbai - 400 026. The views and opinions expressed or implied by writers in APPAREL magazine are those of CMAI or Spenta Multimedia Pvt Ltd Unsolicited articles and transparencies are sent in at the owner’s risk and the publisher accepts no liability for loss or damage. Material in this publication may not be reproduced, whether in part or in whole, without the written consent of the CMAI or Spenta Multimedia Pvt Ltd