Apparel March 2020 Apparel March 2020 issue | Page 91

FYI
bermudas and footwear that channel the classic
International vibe. It blends bright colours to give
life to its creative creations this summer. With
a play on graphics and volumes, a conquering
silhouette sets on an adventure of pure sartorial
exploration. There are cotton and poly cotton
fabrics in breezy tones that set the mood for
those who love to go casual. Teens and young
fashionistas who love to go minimalistic in their
fashion statement, can have their fill of tank
tops and graphic printed T- Shirts, that they also
produce. Duke has updated its exclusive Militaire
Collection’20 for men with a wide selection of
T-Shirts, Polos, Shorts, Lowers, Bermudas and
Accessories. From classic colour combinations to
elegant styling, this escapade series embellishes
all the garments in the collection, giving their
products originality and authenticity.
The color palette for this collection includes
soft blush, lime green and pale blue. These
are grounded by sartorial burgundy , navy and
many more colours. Full looks in white take the
collection further into the summer.
“The new range represents our continued
commitment to delivering our valued customers
a complete range of products under one roof
that offer sophisticated and bold designs, robust
features and meet the needs of the on-the-go
consumer. With a strong focus on fashion and
style, Duke caters to the young cosmopolitan
Indian offering them the season’s latest trends
and caters to their ever- changing fashion needs.
Each and every piece has the special ‘sparkle of
quality’ on which its creators have insisted. Our
Target Audience is today’s youth who is looking
for trendy and stylish range that is in sync with
international designs, fashions and quality. Duke
is a value for money brand and our mission is to
make available international designs and styles
at reasonable prices,” stated Mr Kuntal Raj Jain,
Director - Duke Fashions (I) Ltd.
Duke is known for standardised fits, superior
quality, wide range and fashion style. The
company has been conferred with the President
Award; three national awards - Excellent
Quality Readymade Garments, Outstanding
Entrepreneurship and Quality Garments; crowned
with Indian Power Brand at USA and many more.
Duke was first established in Ludhiana in 1966,
and has continued to connect with customers
online. It has more than 4000 MBOs and 400
EBOs nationwide.
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