Apparel March 2020 Apparel March 2020 issue | Page 86

LAUNCH PAD
WHAT’S IN STORE?
Apparel gives you a sneak peek into the new store that has been recently launched.
THE MUSTARD OUTLET AT GK 1, M-BLOCK MARKET IN DELHI
Mustard Fashion has opened two more stores
in Delhi, one at GK 1 and other at Pacific Mall,
Dwarka. The brand has 33 exclusive brand stores
in 15 cities across India. There are currently eight
stores in Delhi NCR. It is an inclusive-only brand
in India that offers ready to wear apparel for
women in 10 different sizes ranging from regular
to plus size.
Saurabh Gupta, MD, Mustard said at the
launch, “Delhi is not just the capital of India, it is
also the fashion capital of India and people here
just love dressing up no matter what the season
is. Also, there is a lot of distance between Delhi,
Delhi NCR, Gurgaon, Noida etc., and as a brand
we want to make ourselves easily accessible.
That is one of the reasons why we decide to open
stores in key central locations in the city.”
Mustard offers a huge choice of affordable
apparel including casual wear, party wear, office
wear, ethnics and outer wear. It is also very aware
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of the tastes, fashion preferences and cultural
sensitivities of Indian women. Tops, tunics, kurtis,
anarkalis, palazzos, are just some of the garments
from the wide range of Indo-fusion wear that is
available to the people.
The latest stores that have been launched
are spread across 800 square feet. In trend with
its philosophy of keeping it simple, clean and
comfortable, Mustard brings the best of style
and comfort to Indians. “We opened our flagship
store in Dehradun recently and are now working
on a way to expand across all nations. We plan
to open 100 EBO’s in the next three years with an
investment of 48 crores,” said Saurabh Gupta.
Store Address: M-26, GK 1, M Block
Market, Delhi,
Timing: 10 AM to 9 PM