Apparel March 2020 Apparel March 2020 issue | Page 64

BRAND PROFILE A Label for All Seasons 62 I APPAREL I March 2020 Seasons Apparels Private Limited is a success story of effort, perseverance and passion for Indian textiles and a tale of the revival of old textile heritage. Brinda Gill interviews textile merchant Viral Shah on the expansion of his business from one shop to an apparel entrepreneur. Season Apparels Private Limited showcases the growth trajectory of a small, family-owned, textile and apparel business that has evolved from one single store into a company with multiple stores across cities. Seasons with its vast and varied product range, is committed to work with artisans for handcrafted textiles and garments. It is registered at Ozone, Vadodara. Seasons anchors its beliefs in creating garments with high quality natural fibre. It has grown steadily over the past three decades with the third generation now joining its team. Throughout its journey and evolution, Seasons Apparels Private Limited has designed mostly traditional Indian and Indo-Western styles with a comfortable fit, natural feel and quiet style. This has offered customers a wide range of choices across price points.