Apparel March 2020 Apparel March 2020 issue | Page 62

trends and seasons unlike most fast fashion retail
brands. With time, our muse who we design for
is growing with her/his progressive mindset. They
are aware of today’s scenario and have a strong
rightful voice for the society and the globe.
revive the indigenous crafts and artisans in India.
The core of sustainability lies in our villages. While
sustainability is a broad topic, my label tries to
cover ideologies like eco-friendly fabrics, organic
dyeing, ethical work culture, hand weaving,
promoting the artisans of India and timeless and
slow fashion.
WHO OR WHAT INSPIRES YOU?
My folk culture, the artisans and their skills,
and my roots inspire me the most. North East
of India has many sub-tribes and is very rich
in culture. Though their textile speaks diverse
languages, I draw a minimalistic approach from
them and believe that ‘less is more’. I believe we
do not need a lot in our life but we need things
that define us. I draw inspiration from historical
evidences of fashion for each silhouette. Every
movement in the past has come up with some
revolution in people’s lifestyles, and the way they
express themselves through their dressing. From
clothing as a necessity to gender fluid fashion, we
have come a long way.
YOUR COLLECTIONS HAVE
INTERESTING NAMES. DO TELL
US MORE.
Our creations are timeless and regardless of any
season and trend. The collection names therefore
speak the mindset of our muse which is beyond
60
I APPAREL I
March 2020
WHICH HAS BEEN THE MOST
CHALLENGING COLLECTION TO DATE
AND WHY?
The very first collection was the most challenging
one. I had so much in my mind but to convert
those ideas into reality was a task. My biggest
fear was what if I was unable to do justice in
creating my ideologies and values into
my clothes.
TELL US ABOUT YOUR EXPERIENCE AT
LAKME FASHION WEEK.
Being a ‘Gen Next’ winner itself was an
overwhelming feeling. It was a great experience to
be mentored by and to have worked for some of
the best in the industry. The Lakme Fashion Week
debut was incredible. It gave us a new reach. The
response to the show amazed us and overall it
was a huge learning.
WHAT ARE SOME FASHION TRENDS
YOU HOPE TO SEE IN 2020?
I do not believe in trends as it fades away with
time. Classic is not time driven. It is always in.
With social media and blogs constantly following
up new trends, fast fashion is still at its peak.
There was a time when brands used to follow
only two seasons Spring-Summer and Autumn-
Winter. Now fast fashion brands produce about
52 micro-seasons a year. That means one new
collection every week. We are dealing with climate
change already. How do we not challenge the
environment anymore? I see vintage fashion; thrift