Apparel June 2019 Apparel June 2019 | Page 97

DESIGNER SPOTLIGHT FASHION SCENARIO Fashion weeks, however, do not attract Vaibbhavi. Nevertheless, she offers a brief insight into them, saying, “Fashion weeks offer an opportunity for networking, and runway footage does increase visibility. What matters is the commercial viability and business strategy of each label. With regard to buying, it happens directly with the stores if requirements match.” Observing the current fashion scenario, Vaibbhavi comments, “Indian fashion has evolved across segments and categories. There is a surge in wedding/festive fashion, as well as active and formal wear for everyday fashion. The compelling need of the hour is to be mindful, and incorporate sustainable and ethical practices in making, buying, and consuming fashion at every level to save our earth, our heritage, and people who make these clothes lovingly for us. The industry is growing exponentially, and there is room for budding, creatively focused designers.” On the other hand, looking at fashion education, Vaibbhavi remarks, “There are many providers for fashion education in India, and many more takers, as it’s fashionable to study fashion; it seems glamorous, and, from the outside, not as difficult to pursue. Professionals in the industry have a shared responsibility for providing valuable fashion education. Ethical exchange in this teaching and learning process is vital in helping graduates seek clarity regarding their employability in the fashion industry.” FUTURE PLANS Speaking about her future plans, Vaibbhavi says, “We are looking at meaningful collaborations with like-minded bodies to promote the cause of slow fashion through our label, and provide sustainable livelihoods to all our artisans and co-workers. We look forward to including a menswear line for conscious men, and grow a tribe of slow fashionistas and slow getters.” Q APPAREL I June 2019 I 91