DESIGNER SPOTLIGHT
FASHION SCENARIO
Fashion weeks, however, do not attract
Vaibbhavi. Nevertheless, she offers a brief
insight into them, saying, “Fashion weeks
offer an opportunity for networking, and
runway footage does increase visibility.
What matters is the commercial viability and
business strategy of each label. With regard
to buying, it happens directly with the stores if
requirements match.”
Observing the current fashion scenario,
Vaibbhavi comments, “Indian fashion has
evolved across segments and categories.
There is a surge in wedding/festive fashion,
as well as active and formal wear for everyday
fashion. The compelling need of the hour is
to be mindful, and incorporate sustainable
and ethical practices in making, buying, and
consuming fashion at every level to save our
earth, our heritage, and people who make
these clothes lovingly for us. The industry is
growing exponentially, and there is room for
budding, creatively focused designers.”
On the other hand, looking at fashion
education, Vaibbhavi remarks, “There are
many providers for fashion education in India,
and many more takers, as it’s fashionable
to study fashion; it seems glamorous,
and, from the outside, not as difficult to
pursue. Professionals in the industry have a
shared responsibility for providing valuable
fashion education. Ethical exchange in this
teaching and learning process is vital in
helping graduates seek clarity regarding their
employability in the fashion industry.”
FUTURE PLANS
Speaking about her future plans, Vaibbhavi
says, “We are looking at meaningful
collaborations with like-minded bodies to
promote the cause of slow fashion through
our label, and provide sustainable livelihoods
to all our artisans and co-workers. We look
forward to including a menswear line for
conscious men, and grow a tribe of slow
fashionistas and slow getters.” Q
APPAREL
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June 2019
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