BRAND PROFILE
success, you can pull or push out the products.
If you are a retailer who is looking at purchasing
a variety of products at competitive prices and
great quality, then Udaan is the place for you. “A
successful retail business significantly depends on
offering the right product, at the right price, and
at the right time. With Udaan, you have an option
to pick and choose the best-suited product for
your market. Working hand-in-hand with Udaan,
you will be able to smoothly multiply your sales
and grow your business. Udaan will not only
provide you with access to products from all
market hubs but also ensure that you are able
to offer your customers good quality at the right
price. On partnering with Udaan, you can also
save on cost overheads, effort of travelling, and
identifying latest products to purchase and so on,
while you're attending customers at your store,”
she adds.
FAVOURABLE POLICIES
Udaan has established several friendly policies
with the objective of faster listings on the
platform. Clients have the freedom to try new
products from across the country without the
fear of being stuck with poor-quality products,
whilst being able to identify a set of traders and
brands that fulfil their specific needs and markets.
@Shutterstock.com
@Shutterstock.com
UDAAN RENDERS CREDIT AND
TAKES RISKS, MAKING IT POSSIBLE
FOR RETAILERS TO BUY FROM
MARKETS THOUGHT TO BE
IMPENETRABLE.
“Lending credit to any business party in the
present market arena can prove fatal unless and
until one holds a solid credential. Udaan renders
credit, takes risks, and supports the industry as a
whole, making it possible for retailers to buy from
markets thought to be impenetrable, and helping
sellers connect with thousands of retailers from
across the country. This has resulted in the dawn
of a new kind of business arrangement, where
retailers are growing at a phenomenal pace and
traders are confidently launching newer products
and brands. Udaan has successfully extended
credit to around 2,00,000+ retailers all over India,
with an aim to enable credit to over 50 per cent of
retailers by the end of the year,” says Aggarwal.
BUYERS SPEAK
Buyers agree that the platform has helped
them. Manufacturer Aman Yadav, Kaezri, New
Delhi, says, “When we partnered with Udaan,
our aim was not only to sell but also build a
brand. We have successfully launched branded
items exclusively on Udaan and received an
overwhelming response. With Udaan, I have seen
many people in my fraternity grow tremendously
in a very short time.” Brands, too, have found
that the platform has aided in making purchasing
decisions simple. “When I started my business,
I was not sure of how to begin and how to get
the right collection for my store. But when I found
out about Udaan, I was extremely relieved. I have
been able to order inner wear, kurtis, and tops, all
on Udaan. At the moment, over 90 per cent of my
in-store stock has been ordered on Udaan, which
has been my guiding light,” says Saavi Jagtap,
Saavi Ladies Shop, Pune. And certainly, the
platform needs no better validation than actual
users, who are arguably its best ambassadors.
APPAREL
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June 2019
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