BRAND PROFILE
is the modern business-to-business souk
that assists brands in reaching out to markets
instantly and with greater cost efficiencies. From
the clothing segment, we have partnered with
some of India’s top-of-the-line brands, including
Lux, Rupa, and Lyra in innerwear, Toodles,
Magic Train, Maple, Kinder Choice, Krazy Girl,
and Ahhaaaa in kidswear, Ruf & Tuf, Newport,
Mafatlal, and Advance-18 in menswear, Gajiwala,
Mahaveer Fashion, Bahubali, Tejoo Fashion,
and many more in womenswear,” says Shraiyaa
Aggarwal, Senior Marketing Manager, Udaan.
UDAAN ADVANTAGE
Traders and manufacturers, as well as brands, are
always looking for ways to grow their business by
selling more products to more and more retailers.
66
I APPAREL I
THE PRIMARY ADVANTAGE OF
UDAAN IS THE ACCESS THAT
ONE GETS TO AN ALREADY-
ENGAGED AUDIENCE.
Udaan helps these traders and brands to safely
sell through its marketplace. It provides them with
an opportunity to tap into an untapped market,
by way of providing easy access to a large, new
audience base. “If you are a manufacturer and
looking at distributing your products to retailers,
or if you are a distributor and are looking at
expanding your sale channels, then you must
partner with Udaan for a number of reasons. For
instance, it has an extremely low cost of entry.
Brands and manufacturers do not have to create
or develop their own e-commerce platform. You
do not have to spend on marketing because
Udaan brings in retailers and drives sales. An
easy-to-set-up account also enables easy listings.
You will not have to spend years setting up a
storefront. Instead, you just need to create an
account and load your product information to
start selling,” says Aggarwal.
The primary advantage of Udaan is the access
that one gets to an already-engaged audience.
This extends a brand’s reach to new customers
nationally. Udaan is also a great way to test out
new products with different markets, wherein
you can hand-pick a few products and check
the response on the same. Depending on their
June 2019