Apparel June 2019 Apparel June 2019 | Page 71

channel includes 11.5 lakh+ retailers and over 19,500 traders and manufacturers from across more than 25 cities. Udaan’s expertise lies in its ease of operation, ever-expanding reach, partner-friendly policies ensuring swift product listings on the platform, experimentation, and most importantly, a promise to grow. Owing to its services such as credit, doorstep delivery, and easy and supportive return policy, it has become the first choice for all, including retailers, traders, manufacturers, and brands. “We partnered with Udaan over a year and a half ago. As we continued to work together, we realised Udaan's potential. We had to employ two people to only pack and process Udaan orders, and even then, we were unable to manage the influx of orders. Overall, the experience has been superb and we look forward to continuing to work with Udaan,” says Rohit Negi, Brand Owner, Laurels, Ghaziabad. Retailer Aakash Goyal, Shreejee Bags, Jaipur, seconds this. He says, “Finding the right selection was always a problem. But after working with Udaan, I have been able to identify traders and manufacturers that are able to offer me good quality, competitive pricing and most importantly, a diverse range of designs. As a result, my business has grown tremendously and my customers are very happy.” BRAND PROFILE UDAAN'S CHANNEL INCLUDES 11.5 LAKH+ RETAILERS AND OVER 19,500 TRADERS AND MANUFACTURERS FROM MORE THAN 25 CITIES. APPAREL MATTERS As far as the apparel sector is concerned, Udaan has over 10,000 traders and manufacturers and more than three lakh retailers with over nine lakh live designs that are available for sale. Udaan is involved in transacting over 2,000 tonnes of clothing orders everyday; it also conducts exclusive sales and distribution events for its partners, the end result of which (in the clothing segment) shows exciting and encouraging results. This includes one order placed every two seconds, with a total of 1.12 lakh orders, with two out of three orders dispatched the same day, which translates to a total of two lakh hours spent viewing more than seven lakh designs, and 40 per cent of orders placed on credit. “Udaan APPAREL I June 2019 I 65