BRAND PROFILE
THE BUSINESS OF APPAREL
Udaan, a prominent business-to-business (B2B) marketplace, is India’s largest distribution
platform and trustworthy ecosystem of brands, manufacturers, and traders who engage in free
trade with retailers. Bindu Gopal Rao profiles.
B2B marketplaces are playing a pivotal role in helping businesses grow,
especially in the current situation wherein business houses face various
competitive and complex challenges that hinder their growth. Udaan is
one such platform that, today, stands as an established business-to-
business bazaar, bringing together a plethora of products under one roof.
Started in July 2016, it has successfully worked towards bridging the gap
between manufacturers, traders, brands, and retailers.
MAKING A DIFFERENCE
Udaan caters to almost every major Indian business category including
clothing and accessories, electronics and appliances, grocery and
Fast-Moving Consumer Goods (FMCG), home and kitchen, footwear,
stationery and office supplies, and pharmacy. Countrywide, Udaan has
a vast distribution network, scaling to over 900 cities in India, wherein its
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I APPAREL I
June 2019