FEATURE
WHEN DISSECTING THE
MARKET FOR PLUS-SIZE
CLOTHING, THE MOST
IMPORTANT THING TO
CONSIDER IS THE ECONOMICS
OF PRODUCTION AND
PURCHASE.
Oversized clothing is a special segment of garments within
the textile industry; special as this category has been put
to motion by size specifications, which, over the years,
have given way to exclusive designs and brands that
devote themselves to crafting plus-size clothing. Moreover,
as body-hugging garments began being less significant,
anti-fit and oversized clothing gained higher prominence.
However, plus-size clothing entails more than a trend—it is
also about garments that are designed and created for a
particular body type. When dissecting the market for plus-
size clothing, the most important thing to consider is the
economics of production and purchase.
Plus-size clothing has become a phenomenon, and
bloggers such as Neha Parulkar and Aashna Bhagwani
have become prominent influencers in this category. This
segment, which was earlier overlooked, has now come
under the limelight. With international and domestic retailers,
and even online and offline channels leveraging the sector,
the future of the plus-size clothing market is promising, and
there is a lot in store for the industry and its patrons.
APPAREL
I
June 2019
I
45