LAUNCH PAD
WHAT’S IN STORE?
Apparel gives you a sneak peek into the new stores that have been recently launched.
AURELIA, MOTIHARI
Aurelia, a contemporary ethnic wear brand,
recently threw open the doors to its new store in
Motihari, a city close to Patna. Spread over 650
square feet, the store is strategically located at
High Street, a premium shopping destination in
the city.
The brand has recently launched ‘That Disha
Look’, its latest Spring Summer 2019 collection,
which captures the essence of Bollywood
actress Disha Patani’s wardrobe. The collection
offers dreamy, flowy dresses with traditional
motifs, easy-to-carry but elegant workwear, and
gorgeous festive ensembles, which are perfectly
displayed in a centre ramp inside the store. Apart
from its latest collection, the flagship also offers
classic, timeless kurtas, kurtis, tops, bottoms,
and drapes in a variety of styles, colours, fabrics,
silhouettes, prints, patterns, and embroideries.
The store adopts multiple mediums of
communication in terms of having an interesting
window display, and places key styles at the
centre, making it easy for customers to navigate
the space.
The store has separate sections for casual,
office and festive clothing, and offers traditional
designs displaying ethnic craftsmanship with a
touch of modernism.
Store Address: Main Road, Motihari – 845401,
East Champaran, Bihar
Timing: 10:00 AM to 9:30 PM
APPAREL
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