Apparel July 2019 Apparel July 2019 issue | Page 38

CONTENTS JULY 2019 Follow us on www.facebook.com/cmaiapparel VOL. 39 - ISSUE 7 JULY 2019 Q  FAIR UPDATE 32 Casting a Lucky Connect Draw of Lots for the 69th NGF The Resurgence of Indigo Chronicling the comeback of the coveted indigo dye 52 An Informative Interlude Chronicling the press meet for the 69th NGF Tomorrow’s Stars Spotlighting the works of fashion’s creative scions 54 Charting New Territories A report on CMAI’s visit to the South of India to promote the 69th NGF Q  CMAI’S APPAREL INDEX 74 64 CMAI Apparel Index A recap of the performance of brands as per CMAI’s Apparel index for Q4, January-March, FY 2018-19 OFFICIAL OFFICIA A L MAGAZINE MAG AGAZINE OF THE CLOTHING MANUFACTURERS MANUFA FAC AC CTURERS ASSOCIATION ASSOCIA AT ION OF INDIA ATI CMAI OFFICE BEARERS Mr Rahul Mehta, President and Trustee Mr Rakesh Biyani, Vice President Mr Rajesh Masand, Vice President Mr Babubhai Ayar, Hon. Gen. Secretary Mr Jayesh Shah, Jt. Hon. Gen. Secretary Mr Rohit Munjal, Hon. Treasurer Mr Ankur Gadia, Jt. Hon. Treasurer Mr Premal Udani, Chairman, Board of Trustees Mr Ashok Shah, Invitee THE CLOTHING MANUFACTURERS ASSOCIATION OF INDIA Mumbai: 901, Naman Midtown, ‘A’ Wing, Behind Kamgar Kala Kendra, Senapati Bapat Marg, Prabhadevi (West), Mumbai - 400 013. Tel: [phone] [email protected], www.cmai.in Pune: 512, Gultekdi, Market Yard, Gate No. 8, Pune - 411 037. Tel: [phone] Karnataka: Geetha Mansion, 6th Floor, 40/1, Kempegowda Road, Bengaluru - 560 009. Tel: [phone] EXECUTIVE PUBLISHER Maneck Davar SPENTA MULTIMEDIA PVT LTD EDITORIAL Copy Editor Mili Doshi DESIGN Art Director Yogita Iyer Sr. Graphic Designer Nilesh Juvalekar Graphic Designer Sachin Bhogate Digital Imaging Ninad Jadhav CIRCULATION & SUBSCRIPTION Bhairavnath Sutar: 9892063731 [email protected] ADMINISTRATION Senior Vice President Bobby Daniel MARKETING Director Marketing & Sales Geetu Rai Sudhir Valvara Mob: [phone] Sachin Desai Mob: [phone] Mumbai - Tel: [phone] Vijay Bhagat - Mob: [phone] New Delhi - Tel: [phone] Shoba Rebecca - Chennai - Tel: [phone] Sandeep Kumar Mob: [phone] Bengaluru - Tel: [phone] Pulak Ghosh Mob: [phone] Kolkata - Tel: [phone] Q  74 In the Running Highlighting the simplicity and versatility of the running stitch 90 Linen Reality A report on how and why linen is becoming a favourite with makers and wearers alike Peninsula Spenta, Mathuradas Mill Compound, Senapati Bapat Marg, Lower Parel, Mumbai - 400 013. Tel: [phone] Fax: [phone]. E-mail: [email protected] Send in your ideas and contributions to [email protected] 90 94 A Mélange of Styles This Monsoon Tips and tricks for a monsoon wardrobe makeover 114 Lending the Past a Future Illustrating the roles textiles museums and galleries play in preserving and reviving textiles 120 Tackling the Issue of Living Wage Building a dialogue around the importance of living wage 138 Evolving into an Experience 114 Analysing how brands are offering consumers a wholesome shopping experience 144 Democratising Trade Throwing light on the growing prominence of B2B platforms 150 The Resurgence of Indigo Insights into the comeback of indigo 156 Brand ‘Speak’ to Brand ‘Do’ On why brands should put words into action Q GOING GREEN 138 162 Embracing Sustainability A look at how brands are instilling sustainable nuances in their work processes Q Design, Editorial And Printing Spenta Multimedia Pvt Ltd FEATURES INDUSTRY INSIGHTS 168 The Import Impact Exploring India’s burgeoning apparel imports and how they’re impacting its economy 174 A Guide to Sustainable Garment Production Lessons on the sustenance of the apparel supply chain 156 APPAREL, the monthly magazine of CMAI, Edited, Printed and Published by Mr. Maneck Davar at Spenta Multimedia Pvt Ltd, Peninsula Spenta, Mathuradas Mill Compound, Senapati Bapat Marg, Lower Parel (W), Mumbai - 400 013. Published from 902, Mahalaxmi Chambers, 22, Bhulabhai Desai Road, Mumbai - 400 026. The views and opinions expressed or implied by writers in APPAREL magazine are those of CMAI or Spenta Multimedia Pvt Ltd Unsolicited articles and transparencies are sent in at the owner’s risk and the publisher accepts no liability for loss or damage. Material in this publication may not be reproduced, whether in part or in whole, without the written consent of the CMAI or Spenta Multimedia Pvt Ltd