Apparel July 2019 Apparel July 2019 issue | Page 167

fabrics, accessories, etc., which is available to
them across registered vendors on the portal.
This also offers security to both transacting
parties since both are registered on the portal.”
CONVENIENCE MATTERS
According to Anil Agrawal, Co-founder, Ensologic
Commerce, B2B is a technology-based supply
chain ecosystem, which connects manufacturers
and retailers directly by adding multiple values
for any industry. “B2B platforms give retailers
an opportunity to have vast catalogue choices.
It frees them of the geographic distances of the
supply chain, hence opening up possibilities for
brands to sell worldwide. Another point is that it
gives them scope to supply at a reasonable price.
This makes the credit facility easy, depending
on the platform,” avers Agarwal. Along with
retailers, manufacturers also have an edge when
it comes to conducting digital business due to a
vast trading network; there is less deadstock as
there is a wide supply chain, better pricing, and
a direct approach to market trends. Udaan is
among the most prominent business-to-business
marketplaces for brands, manufacturers, and
traders, who engage in free-trade with retailers.
With over 10,000 traders and manufacturers and
FEATURE
“B2B PLATFORMS
GIVE RETAILERS AN
OPPORTUNITY TO HAVE
VAST CATALOGUE
CHOICES.”
three lakh+ retailers with nine lakh+ designs on
the platform, Udaan transacts over 2,000 tonnes
of clothing orders everyday, with one order placed
every two seconds. It boasts a total of 1.12 lakh
orders, of which two out of three orders are
dispatched the same day. Apparel brands such
as Gajiwala, Mahaveer Fashion, Bahubali, Tejoo
Fashion, Lux, Rupa, Lyra, Toodles, Magic Train,
Maple, Kinder Choice, Krazy Girl, Ahhaaaa, Ruf
& Tuf, Newport, Mafatlal, Advance-18, among
many others, are available on the platform.
Shraiyaa Aggarwal, Senior Marketing Manager,
Udaan says, “Access to an already engaged
audience is the primary advantage of this
platform. Also, Udaan has an extremely low cost
of entry. Expanding the reach of products to
new customers nationally and testing out new
products with different markets is possible too.”
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