BRAND PROFILE
When Fashion
Marries Ayurveda
Ayurganic by Lecoanet Hemant is a label that
epitomises all things environment with clothes that
are based on the principles of Ayurveda. Bindu
Gopal Rao writes.
Lecoanet Hemant has been using Global Organic
Textile Standard (GOTS)-certified cotton that is
hand-treated following centuries-old Ayurvedic
recipes. He is focused on creating garments that
are free of synthetic chemicals and toxic irritants.
The manner in which he treats the garments has
been developed over time by a family of vaidyas,
or doctors of Ayurveda. These form the core
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I APPAREL I
December 2019