ENTREPRENEUR SPEAK
raw-material portfolio to diversify whilst also
improving our performance. To match this,
bio-organic clothes made from rose petals, aloe
vera, milk, orange, and bamboo are emerging as
sure-shot practices. Biosynthetic fibres consist
of polymers that are made from renewable
resources, either wholly or partly. Biopolymers,
which are commercially available today, come
from renewable sugars, starches, and lipids (first-
generation feedstocks such as corn, sugar cane,
beets, plant oils, etc.) and include polymers that
are 100 per cent as well as partially bio-based.
Various technologies are under development
to produce biosynthetics from a broader range
of raw materials including biomass (resources
from agriculture and forestry known as second-
generation) and algae, fungi, and bacteria
(third- generation elements). While many of these
have been piloted at concept-level, they are not
currently commercially available. So I am hoping
that these will be brought forth.
WHAT IS IN STORE FOR MEDUSA
SOURCE FOR THE NEXT YEAR OR SO?
We are looking forward to bringing more luxury
brands into the Indian market for production in
sustainable factories.
Source
WHAT TRENDS DO YOU SEE EMERGING
IN THE FUTURE?
Reports say that global demand for textiles is
expected to more than double by 2050. There
is space and opportunity within our current
“REUSING AND RECYCLING
HAVE BECOME MORE
PREVALENT, BOTH WITHIN THE
FRAMEWORK OF INDUSTRIAL
PROCESSES AND INDUSTRIES IN
THEIR OWN RIGHT.”
based development. The central concept
behind sustainable development is to enable the
biosphere to provide ‘environmental services’ to
the population by means of renewable processes,
rather than investing in non-renewable materials.
Reusing and recycling have become more
prevalent, both within the framework of industrial
processes and industries in their own right.
Increased industrial responsibility for
‘clean’ production processes, comprehensive
supervision, treatment of all industrial plants (and
not only individual ones), increased investment
in pollution-prevention measures, waste
treatment in the initial stages of production, and
the introduction of changes in processes and
material- use in the second stage are some of
the many developments that I think will have a
positive impact on the industry.
In addition, growing awareness among the
Government and public about environmental
risks, increasing influence of powerful
environmental bodies (such as Green Peace)
on industrial decision-making, and increased
insurance costs to cover environmental damages
are also some ways in which we can sensitise the
industry towards environmental sustainability and
move it in the right direction.
APPAREL
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December 2019
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