MARKET WATCH
The Max Fashion store was officially
inaugurated by Alobo Naga earlier in
November in Dimapur. Alobo expressed
delight to be a part of the occasion,
quipping, “So happy Max is here in
Nagaland.”
He wished the venture a huge success
adding this was just a beginning.
With its first store in Nagaland and
the 51st store in India, the brand has its
presence in 19 countries, and is expecting
to open 4 to 5 stores in the Northeast
states in around three months’ time.
Excerpted from The Morung Express
Max Fashion Launches
Store in Nagaland
Van Heusen Innovates The
7-In-1 Suit Collection to
Celebrate this Wedding
Season in Style
Van Heusen, India’s premium fashion brand for
men and women from Aditya Birla Fashion and
Retail Limited, reveals its most exclusive concept
ever—the 7-in-1 Suit collection, an innovative range
of formalwear, in line with the lifestyle of the modern
man. A unique concept, the collection allows flexibility
to the wearer who can get seven different looks
from a distinct suit combination—be it for a business
meeting, evening soiree or even the trip down the
aisle. Designed in a timeless fashion, a complete
ensemble from this range boasts of a blazer, a
reversible waistcoat and not one but two knitted
trousers that can be turned into seven different looks
to keep the style game elevated.
With the launch of this bold and impactful range
of occasion wear, the brand is ready to refute the
stereotype and stake a claim that a single classic suit
can be donned more than just once during separate
occasions, taking the fashion quotient to a new high.
Excerpted from Equity Bulls
Offline Stores Witness Surge in Footfalls this Festive Season
Offline stores were the preferred shopping channel for consumers during the festive season with the physical outlets registering
a 7 percent increase in footfalls over last year during the same period, said a market study by Capillary Technologies.
The study and its findings are a result of the data collected during Diwali 2019, in comparison with Diwali 2018, by Capillary
Technologies from 62,000 consumers across stores in India.
According to the study, shoppers in India’s top metros preferred to invest in new clothes and jewellery, with an increase
in average bill value this festival season. The survey revealed that while the bill value had increased, the number of items
purchased had reduced. This indicated that while a consumer might have spent more on their purchase, the actual number of
items purchased were less.
“The 2019 Festive Shopping study breaks the supposition that offline businesses are reporting lesser traffic in the age
of e-commerce. The study highlights the preference of customers to shop offline during the festival season, particularly in
categories such as jewellery and ethnic wear. However, the key takeaway from this study for retail brands is to strengthen their
consumer loyalty programs and prioritise consumer retention. Competition these days has increased, leaving shoppers spoilt
for choice. By adopting the latest technology innovation, retail brands can offer personalised service to their consumers, which
will not just aid in customer retention but also go a long way in ensuring repeat purchase,” said Aneesh Reddy, CEO, and co-
founder, Capillary Technologies.
Excerpted from ET Retail
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I APPAREL I
December 2019