Over the years since he
started in 2013 Sreejith has
seen a fashion change in
india. His future plans revolve
around artisan progress
A FASHION CHANGE
Over the years since he started in 2013, Sreejith
has seen a fashion change in India. “I've seen
Indian fashion move from the wedding space
to the experimental phase and then to a more
democratised industry as well. A customer is
spoilt for choice once they get on Instagram. It’s a
kind of vibrant chaos which is equally fascinating.
While the wedding space has remained as is,
affordability and sustainability have gained a lot of
importance and will continue to have an influence
on fashion in the next five years.”
FUTURE PLANS
Sreejith Jeevan’s future plans revolve
around artisanal progress. “Our attempts
at working with groups of artisans have
shown a lot of progress. My dream would
be to work with as many people as
possible. We want to create that space.
I'm looking forward to doing a lot more of
what we're doing now but with a lot more
understanding in terms of the customer.
We also want to expand but we'd love to
still stay true to our beliefs and roots.”
46 I APPAREL I August 2020