Apparel-August 2020 | Page 32

FEATURE too add a certain panaché to a formal look. Shein, an international fast fashion e-commerce platform, has a range of evening dresses with fringes that are attractively priced with contemporary designs. Fringes have a personality of their own. Their addition can add to your personality, but they will never overwhelm you. It is this versatility that designers love to play with. So what is it with fringes that has made it make a huge comeback? As www.stylecaster.com puts it, “In some ways, it feels reminiscent of last year’s infatuation with Western styles. Everything from our boots to our button-downs felt decidedly cowboyworthy—and fringe does, too. In other ways, though, it speaks to summer’s consistent bohemian aesthetic. Fringe details find their way to flowy kimonos, flowy blouses and even more flowy maxi dresses; this isn’t new, necessarily, it’s just more abundant than usual. Or perhaps our reignited passion for fringe is simply a natural extension of our obsession with camp, with kitsch, with maximalism. We’ve already adorned our clothing with beads, sequins, feathers, ruffles and everything in between—maybe the only recently uncharted territory was fringe.” In India, another trend that is visible while buying fringes is that it comes in varying lengths. You can buy short, long, thick or thin ones and then dye it to match the colour of the main apparel. The markets of Govindpuri, which are ideal wholesale markets for accessories, buttons and threads also sell fringes in varying colours. The last few years have seen a wide range of 30 I APPAREL I August 2020