Market Watch
Hidesign to open Six
Flagship Stores in
2020, eyes larger sales
online
Hidesign, the
Pondicherry-based
premium leather
accessories maker,
aims to expand the
network in India and
overseas markets
this year. The 42-year
old brand, which
currently operates
102 exclusive stores
including 32 airport
stores in India and has a distribution network
across 25 countries, plans to open 20 new
outlets including six large-format flagship stores.
The first one will open at Lucknow very soon.
The company is also planning to expand in Sri
Lanka by adding another three to four stores.
“We are planning to open six flagship stores
this year and each of the large-format stores will
offer our entire range of products. We will also
offer customised products to our customers,”
said Dilip Kapur, founder of Hidesign. At the
flagship stores, customers can choose the
leather of their choice out of 15 different types of
leathers including Ostrich leather, New Zealand
deer, lamb, and Indian calf among others.
Every bag or wallet will be specially crafted
and manufactured with the customers' names
embossed. The products will be manufactured
at their factory in Pondicherry within 30 days
and shipped to customers anywhere in the
world, he informed. — www.deccanherald.com
Future Lifestyle Fashions
Announces shut down
amid Coronavirus
outbreak
Future Lifestyle Fashions Ltd has announced that
its fashion retail stores that include Central, Brand
Factory, All and other exclusive brand stores
have been temporarily shut down. In the wake of
the novel Coronavirus, the government of India
has issued an advisory to shut stores and take
preventive measures to stop the spread of the
virus. The lockdown
across the country is
expected to continue,
after which authorities
will and suggest the
way forward.
“In view of the
uncertainty created
globally by this
pandemic, the business
of the Company is
adversely affected
by temporarily shut
down of stores, degrowth
of revenue,
drops in footfalls and
discretionary spending by the customer. The
expected impact of Covid-19 as of now is hard
to ascertain,” said Future Lifestyle Fashions in a
statement. — www.in.fashionnetwork.com
Chidiyaa pays Employees
under lockdown, shares
upcoming Design Ideas
Hand-block printed clothing brand Chidiyaa will continue to pay its staff and keep orders open to be fulfilled after lockdown
lifts as designer Deepanshu Ohlan shared future design ideas to keep customers engaged.
Chidiyaa shared a video on Facebook featuring the children of some of its workers playing at home and assured
its customers that its staff are “at home, safe and getting paid,” during the lockdown. As all non-essential commercial
operations have been halted till further notice, many brands are struggling to keep staff on but Chidiyaa is sending a
message that it will continue to support its staff. “These are the times which define one’s purpose, all in this together,”
wrote Chidiyaa on Faceook. — www.in.fashionnetwork.com
14 I APPAREL I August 2020