Apparel August 2019 Apparel August 2019 issue | Page 76

FABRIC SPEAK
DESIGNER JYOTI REDDY’S EREENA
IS TAKING AN IMPORTANT STEP
TOWARDS SUSTAINABILITY
THROUGH THE EXTENSIVE USE OF
AHIMSA SILK.
awareness of textiles in the developed countries.
Incidentally, following my discovery in 2000, the
conscious-citizen population in these countries
increased from 1 per cent to 7 per cent by 2006.”
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I APPAREL I
August 2019
EMBRACING AHIMSA SILK
Ahimsa silk is revolutionary, and features balance,
breathability, and sophistication. However, many
counterfeits in the name of non-violent silk also
exist in the market. This type of fabric represents
Mahatma Gandhi’s principle of non-violence and
thus, we should be more aware of the rights
and wrongs of a fabric before paying a price for
something that does not deserve our attention.
Brands such as Mastani by Kudrat Makkar,
which spread Indian craft and handloom stories
all across the globe, are now adopting the use
of ahimsa silk. An Australia-based, Indian-origin
label, Mastani crafts a segment of its collection
using ahimsa silk. Another such brand is London-
based Mother of Pearl, which has incorporated
ahimsa silk in many of its pieces.
Closer home, designer Jyoti Reddy’s Ereena
is taking an important step towards sustainability
through the extensive use of ahimsa silk. A
lifestyle brand that designs and produces the
finest eri silk products for fashion and home, it
involves the use of organic eri silk yarn, spun in
their own facilities.
Jyoti explains that the silkworm from which they
procure eri silk, weaves an open-ended cocoon.
The other silkworms, on the contrary are the
ones that spoon within their cocoon. However,