Apparel August 2019 Apparel August 2019 issue | Page 110

BRAND NEW
A POTPOURRI OF STYLES
Halfway through the monsoon season, our styles undergo transition. In keeping with this, we
enlist brands with that suit every kind of taste and personality.
FOR THE YOUNG AT HEART
Spring Diaries, a young clothing brand targeted at
urban women, has unveiled a new line, titled
‘Easy Breezy’.
The collection features outfits in solid colours,
paisleys, and floral prints in shades of blue, grey, and
white, and many more. The soft silhouettes give an
elegant ease to each outfit. The collection is
made in a way that it looks edgy and feels
unabashedly comfortable at the same time.
This free-spirited line offers outfits suited for
work, celebratory affairs or even an evening out
with friends. What makes it unique is that it can
effortlessly transition through different seasons.
With Spring Diaries, one can dress up for bright
springtimes or a rainy romance, for a summer class
or winter festivities.
WHERE TO BUY:
2OQHMF#H@QHDRk@FRGHORHM'21+@XNTS@MC
Indiranagar, Bengaluru
PRICE POINTS:
R950–R4,500
FOR THOSE SEEKING ETHNIC TREASURES
More than 70 pieces spanning bridal couture and occasion
and festive wear herald the coming-together of technique,
craftsmanship, and innovation for Tarun Tahiliani’s
most recent collection, ‘Bloom’—lightweight lehengas,
shararas, peplum blouses, concept saris, structured
drapes, anarkalis, and fusion-style jumpsuits—exude
pure celebration. Contemporary occasion wear for those
intimate pre-weddings plays with chikankari and mukaish
embroideries and Kanjeevaram silks in light, new avatars
for the stylish bride. When it comes to couture, contoured
construction, patterns, and unique fabrics merge to make
the garments feel like second skin, sensually moulded to
shape every curve, and yet, allow the freedom and comfort
to dance the night away.
“Bloom captures the metamorphosis of the Indian
bride with a synthesis of different cultures, a reflection of
today’s generation. The collection represents the delicate
confluence of artistic traditions and pragmatism of the
times we live in. And of course, flowers,” says Tahiliani.
Bloom features a mixed palette of soft pastels such as
peach, dusty rose, blush pink, coral, teal, vintage gold,
and aqua, as well as electric blue, deep violet, and plum.
Diverse embroidery styles—from Kashmir-inspired kashida
and jamavar—combined with floral motifs, French knots,
tulle, jali, lace, and ombré beading bring forth glamour and
exquisiteness to each piece. In addition, fluffs of whimsical
resham along with sparkling Swarovski crystals adorn
customised crinolines for each lehenga.
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I APPAREL I
August 2019
WHERE TO BUY:
Tarun Tahiliani studios in Mumbai,
New Delhi, and Hyderabad (by
appointment only)
PRICE POINTS:
On request