Apparel April 2019 Apparel May 2019 issue | Page 94

DESIGNER SPOTLIGHT
that India has to offer. This mini movement was
started by SNDT College and NIIT producing
some young talent. I feel quite fortunate to be
a part of a journey which many talented people
started back then.
WHAT IS THE USP OF MÉLANGE?
All the designs are created with a lot of passion
and imagination. Mélange takes pride for staying
true to quality and style, with a strong emphasis
on authenticity.
TELL US ABOUT YOUR SUSTAINABLE
INITIATIVES WITH MÉLANGE.
For starters, we transformed a 100-year-old
wine cellar into Mélange which has always stood
for its originality of thought and expression.
Mélange has witnessed success by taking an
eco-friendly approach to fashion. At Mélange,
we are conscious about more than just what we
sell. Our letterheads carry bags and visiting cards
made of recycled paper, with an active focus on
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environmental sustainability and development of
heritage arts and crafts, giving a holistic approach
to design.
WHAT ARE THE KINDS OF PRODUCT
LINES YOU HAVE AS PART OF THE
BRAND? WHO ARE THE DESIGNERS
YOU WORK WITH?
I may have roughly worked with over 250
designers in the span of 25 years. I believe I have
always had a deep sense of understanding when
it came to picking out designers who would turn
out to be talented and extraordinary and whose
work would be distinct from the others. My keen
eye for fresh and innovative designers made
Mélange a platform for launching new talent. It
was one of the first stores that gave a platform
to amazing designers like Rohit Bal, Priyadarshini
Rao, and Narendra Kumar, to name a few. Most
of the big names heard today were launched at
Mélange and it has been an incredible journey
till now.