Apparel April 2019 Apparel May 2019 issue | Page 84

ENTREPRENEUR SPEAK
Two Decades
of Celebrating
Indian Ethnic
Wear – ODHNI
As ODHNI, the 20-year-old shop that began from
the markets of Pitampura, New Delhi, gets set to leap
into the R1,000 crore bracket, Directors Puneet Jain
and Yatin Jain speak to Meera Warrier about
their journey.
The apparel industry is marked by success stories of modest
family-run enterprises turning into flourishing empires. And yet, with
the vast market that exists for apparel across the world, there is
ample room for growth. Indian brands today have made their mark
for their quality, variety and sheer vibrancy—aspects that are most
sought after by buyers globally.
ODHNI is one such story that has emerged from the by-lanes of
Pitampura, New Delhi, and aims to chart out its journey around the
world in years to come.
78
I APPAREL I
May 2019