Apparel April 2019 Apparel May 2019 issue | Page 76

BRAND PROFILE
THE WONDROUS LOOM!
Anurima Das profiles Vikas Rajesh Bansal, Founder of The Loom Saree, a brand
with a focus on handloom creations.
There’s no end to versatility when it comes to
handloom. Handloom is a precious, handmade
wonder that you cannot replicate with anything in
the world. The power of handloom has travelled
far and wide today and more and more brands
and companies are digressing from the path of
power loom in order to explore handloom makes.
Many have been heard saying that the comfort
they get wearing handloom clothing, especially
saris, is unmatched to none. Traversing on this
idea of handloom, Vikas Rajesh Bansal digitised
his family’s age-old loom business into a one-
stop digital store for handloom for the world.
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He proudly mentions that his knowledge and
love for looms makes him very rich but he owns
up that he is not so educated like many of his
contemporaries. However, we discovered that
Vikas’ knack for handloom and his eye for
detail have won him a customer base that
many crave for.
Women from across India vouch for his loom
make and mention how his saris fit well within
their budget, and not for once do they feel
cheated on the price and quality front. Hailing
from a small town in Maharastra, Vikas dreams
of making it big riding on the wings of handloom.