Apparel April 2019 Apparel May 2019 issue | Page 27

FEATURE
summed up to 21 per cent of the overall market
within this fastest growing retail segment in India.
Incidentally, women’s wear contributes just
38 per cent and is essentially dominated by
ethnic apparel. Another important fact that was
unearthed in the report is that denim showed
positive growth and was seen to hold a promising
position within the women’s wear retail segment.
Experts credit this growth to growing financial
independence of women. However, one bit of
concern is that women are selective about what
they shop. Thus, online spots and niche sellers
on social media drive in more sales for women’s
wear today as compared to offline local stores.
The boutique and customised approach suits
women more and they depend on their favourite
spots to fulfil their shopping wish list.
WHO IS SHOPPING MORE?
Recent reports have shown a change in the
mindset of shoppers and the younger audience,
within the age group of 25 years, has been
recorded to shop more than the older age group
TGs. Today, half the country’s population is under
25—this altering figure is hopeful and actually
indicates that the younger generation is ready to
AS PER EXPERTS AT CARE,
SHOPPING TRENDS HAVE
MODERNISED OVER THE LAST
DECADE AND TODAY MOST INDIAN
HOUSEHOLDS HAVE OPENED THEIR
DOORS TO BRANDS.
make their own decisions as far as clothing and
apparel is concerned. They select and shop from
their favourite brands, and the ease of access to
a multitude of international brands and coveted
Indian labels is helping these consumers buy
more clothing.
As per experts at CARE, shopping trends
have modernised over the last decade and
today most Indian households have opened their
doors to brands and have started waiting for
the new collections of their favourite brands and
labels month after month. The consciousness
to wear something new and good coupled with
timely access to aspirational brands within their
local shopping spectrum has converted normal
consumers into responsible apparel buyers.
As per the CARE research, 20 per cent of
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