Apparel April 2019 Apparel May 2019 issue | Page 14

CONTENTS MAY 2019 Follow us on www.facebook.com/cmaiapparel VOL. 39 - ISSUE 5 MAY 2019 Q  CMAI NEWS 66 CMAI Capsule The Changing Landscape of Shopping Trends Exploring the evolving retail trends in Indian fashion Tropical Trend Tales A look at the summer prints in vogue Q  FEATURES 20 The Changing Landscape of Shopping Trends A report of the evolving retail trends in Indian fashion 24 Politics of Trade Decoding the impact of the schemes announced by political parties during the elections on the Indian apparel industry BREEZY, BALMY AND BEAUTIFUL 20 OFFICIAL MAGAZINE OF THE CLOTHING MANUFACTURERS ASSOCIATION OF INDIA CMAI OFFICE BEARERS Mr Rahul Mehta, President and Trustee Mr Rakesh Biyani, Vice President Mr Rajesh Masand, Vice President Mr Babubhai Ayar, Hon. Gen. Secretary Mr Jayesh Shah, Jt. Hon. Gen. Secretary Mr Rohit Munjal, Hon. Treasurer Mr Ankur Gadia, Jt. Hon. Treasurer Mr Premal Udani, Chairman, Board of Trustees Mr Ashok Shah, Invitee THE CLOTHING MANUFACTURERS ASSOCIATION OF INDIA Mumbai: 901, Naman Midtown, ‘A’ Wing, Behind Kamgar Kala Kendra, Senapati Bapat Marg, Prabhadevi (West), Mumbai - 400 013. Tel: [phone] [email protected], www.cmai.in Pune: 512, Gultekdi, Market Yard, Gate No. 8, Pune - 411 037. Tel: [phone] Karnataka: Geetha Mansion, 6th Floor, 40/1, Kempegowda Road, Bengaluru - 560 009. Tel: [phone] EXECUTIVE PUBLISHER Maneck Davar SPENTA MULTIMEDIA PVT LTD 30 Survival of the Fittest A look at how omni-commerce may fuel the next online boom 36 Sustainability in Surplus Analysing how rejected export surplus fabrics have made it into the domestic retail market 42 Wowing Customers A look at the transformation of traditional bricks- and-mortar stores into experiential stores Q ADMINISTRATION Senior Vice President Bobby Daniel MARKETING Director Marketing & Sales Geetu Rai Sudhir Valvara Mob: [phone] Sachin Desai Mob: [phone] Mumbai - Tel: [phone] Vijay Bhagat - Mob: [phone] New Delhi - Tel: [phone] Shoba Rebecca - Chennai - Tel: [phone] Sandeep Kumar Mob: [phone] Bengaluru - Tel: [phone] Pulak Ghosh Mob: [phone] Kolkata - Tel: [phone] INDUSTRY INSIGHTS 48 Will the US Revoke India’s GSP Status? Analysing how the US government’s revocation of India’s GSP status will affect the Indian apparel industry EDITORIAL Asst. Editor Caroline Chorattil DESIGN Art Director Yogita Iyer Sr. Graphic Designer Nilesh Juvalekar Graphic Designer Sachin Bhogate Digital Imaging Ninad Jadhav CIRCULATION & SUBSCRIPTION Bhairavnath Sutar: 9892063731 [email protected] 36 54 In the Limelight: Indian Textiles A look at the challenges currently facing the Indian textile industry 42 58 The Post-MFA Regime Exploring the effects of the phaseout of the Multi-Fibre Arrangement on Indian textile trade 62 Free Returns No More? Decoding how free returns are being gradually QDOK@BDCAXNSGDQBTRSNLDQADMDjSRHMSGD online shopping sphere Q  BRAND PROFILE 70 The Wondrous Loom! OQNjKDNE3GD+NNL2@QDD@AQ@MCVHSG@ focus on handloom creations 54 74 Ethical Fashion OQNjKDNE$SGHBTR@E@QLSNE@RGHNMK@ADK that creates stylish designer cotton saris for today’s women Design, Editorial And Printing Spenta Multimedia Pvt Ltd Peninsula Spenta, Mathuradas Mill Compound, Senapati Bapat Marg, Lower Parel, Mumbai - 400 013. Tel: [phone] Fax: [phone]. E-mail: [email protected] Send in your ideas and contributions to [email protected] Q ENTREPRENEUR SPEAK 78 Two Decades of Celebrating Indian Ethnic Wear – ODHNI In conversation with Puneet Jain and Yatin Jain, Directors of the brand ODHNI 70 APPAREL, the monthly magazine of CMAI, Edited, Printed and Published by Mr. Maneck Davar at Spenta Multimedia Pvt Ltd, Peninsula Spenta, Mathuradas Mill Compound, Senapati Bapat Marg, Lower Parel (W), Mumbai - 400 013. Published from 902, Mahalaxmi Chambers, 22, Bhulabhai Desai Road, Mumbai - 400 026. The views and opinions expressed or implied by writers in APPAREL magazine are those of CMAI or Spenta Multimedia Pvt Ltd Unsolicited articles and transparencies are sent in at the owner’s risk and the publisher accepts no liability for loss or damage. Material in this publication may not be reproduced, whether in part or in whole, without the written consent of the CMAI or Spenta Multimedia Pvt Ltd