Apparel April 2019 Apparel May 2019 issue | Page 110

LAUNCH PAD
WHAT’S IN STORE?
Apparel gives you a sneak peek into the new store that has been recently launched.
REPLAY, GURUGRAM
Replay, a leading Italian premium denim brand,
in partnership with Reliance Brands Limited, has
opened its first store in India at Ambience Mall,
Gurugram. The 1,200 sq. ft store combines the
historical and iconic elements of the brand both
in its materials and in its furnishings, which are
integrated into a completely renewed architectural
space and confirms Replay’s constant focus on
new trends.
Replay, which is known for its innovative flair,
characteristic Italian design and the superb quality
of its denim, is a major player in international
denim styling and production. The brand’s
offerings in the Indian market include a wide
range of denims, casual wear, footwear and
accessories for men and women.
Matteo Sinigaglia, CEO of Fashion Box SpA,
said, “I am very excited about Replay’s first
store opening in India at Gurugram. I am
confident that our constant striving to deliver
qualitative and innovative products will be in line
with the consumers’ appetite for the highest
standards in denim. Furthermore, it is a real
pleasure to join forces with Reliance Brands
Limited and I truly believe we are starting a
wonderful journey together.”
Manu Sharma, Business Head – Replay India,
Reliance Brands Limited, said, “Replay is an
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iconic brand and we are proud to launch the
first store here in Gurugram. We are thrilled to
introduce Hyperflex+, a premium super-denim
that allows complete freedom of movement. We
are sure this revolutionary denim range along
with the striking casuals offered by the brand,
rooted in its classic, vintage styling, will excite our
discerning customers.”
Replay’s Hyperflex+ range of denims is a
signature capsule that is leading the way in
denim innovation with enhanced 100 per cent
elasticity, super recovery and superior comfort.
Made from an innovative mix of special fibres,
it provides three-dimensional flexibility in the
threads running vertical, horizontal as well as
oblique. The brand also presents the Spring/
Summer 2019 Replay collection, inspired by
the Silver Lake neighbourhood in Los Angeles,
where a mix of ethnic styles and cultures,
music and sport come together, allowing for
experimentation of all kinds.
Store Address: Ground Floor, Ambience
Mall, Gurugram.
Timing: 10 AM to 10:30 PM.