Apparel April 2019 Apparel April 2019 issue | Page 69

FEATURE
PEOPLE ARE
INCREASINGLY
SWITCHING TO SIMPLE
DAILY WEAR THAN
DECKING THEMSELVES UP
EACH DAY FOR WORK OR
ANY OTHER ROUTINE.
STATEMENT WEAR FOR DAILY STYLING
Daily wear is not just confined to soft denims,
loose tops or fancy kurtas made by handloom.
It has far outreached the scope of design and
creativity. Today, we can find a lot of interesting
collections in apparel and shoes that are easy to
wear, stylish and definitely make a statement. For
instance, the sari fetish has grown all over the
world, making people pick up comfortable fabrics
that speak of history and culture. While it is a
part of daily wear for almost 40 per cent of the
women in India, the percentage is rising the world
over. There are also daily wear brands focusing
on newer patterns of kurtis, tunics, dresses, tops
and t-shirts. They are designed with utmost care
of fabric and comfort while looking excruciatingly
different from the regular daily wear.
SIMPLICITY IS THE NEW LIFESTYLE!
The newest of trends have it that people have
started to focus more on the finer details of life
than spending time over what to wear for the day.
This is true not just for the masses but also for
the top CEOs and politicians running the country.
Many leaders have been known to just wear grey
and black suits routinely to work to save their
energy of decision-making for better things. As a
result, the thought has channelled across to the
lives of the commoners too.
People are increasingly switching to simple
daily wear than decking themselves up each day
for work or any other routine. The rising popularity
of daily wear brands and purchases have led to
a larger proportion of the brands reaching out to
mall spaces and making available just what the
people are on the lookout for!
HIGHLIGHTS ONE’S PERSONALITY
Clothes take away a lot of attention from one’s
personality. Glittery clothes or shining silhouettes
are the reasons that the crowd doesn’t notice the
real you. And this is why people, the strongest
of people, choose to keep their clothes simple
and make their ideas do the talking. In offices
too, people have resorted to wear simple daily
wear to make the most of their presentations and
interviews. Daily wear brands support the desire
to dress simple while keeping it in line with the
newest of trends. And the fact that these can
effortless slide into one’s daywear, evening wear
and nightwear makes them a hit!
A CONVENIENT CHOICE
No one has the time to keep changing clothes
for their meetings, evening cocktails and events
thrice a day. The daily wear clothing style brings
the efficiency of moulding the style from one
environment to the other while keeping style,
trend and budget a constant. And that the
shopping malls are the future for all the shopping
done in the major cities in the world gives the
brands opportunities to channelise marketing
technologies and come closer to customers.
With the rise in the number of malls in cities and
towns, the daily wear brands and their outreach
is only going to expand in the near future. So, get
set with the finer details in clothing while keeping
it simple to make the most of today’s style!
APPAREL
I
April 2019
I
63