Apparel April 2019 Apparel April 2019 issue | Page 58

FEATURE THREADSMITHS IS A PIONEERING BRAND THAT HAS UPPED THE TRAVEL CLOTHING IDEA BY BRINGING TO THE MARKET DRESS SHIRTS THAT DON’T NEED A WASH. MP MAGIC SOCKS Along with clothes, you may have to include socks in your trip plan. Instead of just any pair of socks, include the soft, lightweight (so thin, in fact, that it’s easy to forget you’re wearing them), extremely comfortable, and quick-wicking MP Magic socks. These lovely pairs are called magic for a specific reason. This is because they are completely wash-free socks. Yes! You heard it right; these socks have won hearts by proving themselves in a series of real-world tests. So, unlike other uncomfortable itchy pairs, you can wear these socks at a stretch for two to three days. They don’t need to be washed in the interim. Most importantly, the purchase will perfectly fit in to your budget and you can choose fun colours and patterns too. THREADSMITHS Australia-based brand Threadsmiths is a pioneering brand that has upped the travel clothing idea by bringing to the market dress shirts that don’t need a wash. This brand manufactures cotton clothing that’s specially treated to repel liquids and resist odour, and you can go on wearing the garment for weeks without even washing it. The process of manufacturing relies on the patented hydrophobic NanoSphere 52 I APPAREL I April 2019 technology. Making use of this exclusive technology, the brand makes clothes that block liquids from adhering to the fabric of your garment. They work like windshields and spill everything out, keeping your clothes looking fresh and superbly tidy. The entire collection is versatile, smart, works extremely well on sweat and rain, feels like cotton apparel but stays immensely soft even after numerous washes. Do bag these garments before you had out on a joyride. These clothing brands have the potential to become your go-to wear for days to come, so buy them, wear them, and recommend them. Get comfortable in travel clothes that look ordinary, feel lightweight and casual, but work high-voltage!