Apparel April 2019 Apparel April 2019 issue | Page 56

FEATURE
WEAR YOUR
BEST LOOK!
Anurima Das profiles five brands that offer technology-upgraded apparel for travellers.
When on an expedition or on a vacation centring
on adventure sports, do not let sweat or dust
spoil your zeal. Yes! Now you can wear your
best clothes, dirty them and they will still stay
clean and fresh. Wondering how? Well! You
should thank technology for it. Advancement of
technology and superlative use of textiles has
allowed brands to progress with much dexterity.
Today, you have a long list of brands that are
smart, technology-backed, and offer you a
collection that you can wear, wear, and wear for
days and months without a single wash.
50
I APPAREL I
April 2019
Let’s decipher some of these tech-upgraded
travel clothing brands that are a must-have for
you on your upcoming sojourn.
UNBOUND MERINO
Travellers are going gaga about this brand. Social
media is filled with reviews and ads of it as well.
Unbound Merino is enjoying limitless visibility at
present. The company tags its merino apparel
as nothing short of ‘miracle wear’ that you can
wear endlessly for weeks without washing.
The make of these garments is worth a try and