Apparel April 2019 Apparel April 2019 issue | Page 46

INDUSTRY INSIGHTS
THE PRESENTATION BY
ESTABLISHED AND EMERGING
DESIGNERS ALONG WITH ARTISANS
WAS BASED ON GEOGRAPHICAL
INDICATOR TEXTILES.
today. I am grateful to Shri Sachin Tendulkar for
partnering with weavers and the textile legacy of
our country, as he begins a new chapter. Instead
of profiting alone, he has chosen to share the
profit with the community that has built the craft
legacy of our country.”
Under the agreements, the Weavers Service
Centres (WSCs) under the Office of DC
(Handlooms) will enable textile firms to directly
source their requirements from handloom
clusters, as per defined quality, cost and time
constraints. This will also result in better price
realisation and improved market understanding
for weavers. The historic occasion will mark a
new beginning of major commitments by the
private sector towards the development of
India’s handloom.
Mr Kulin Lalbhai, Executive Director – Arvind
Limited said, “There are over 43 lakh handloom
weavers in India and more than 23 lakh
handlooms. The Ministry of Textiles is taking
efforts for skilling weavers, providing design
inputs, best-in-class raw materials and tools,
amongst other things. This empowers them, so
they continue to remain engaged in this craft.
We at Arvind believe that our retail strength and
understanding of consumer behaviour can make
a difference in bringing wide recognition and value
to these gifted artisans and craftsmen. True Blue
will continue to take all forms of Indianness to
the world.”
The occasion was also marked by a grand
showcase of India’s rich textile tradition through a
curated cultural show, with participation of leading
designers. The presentation by established and
emerging designers along with artisans was
based on Geographical Indicator textiles, drawn
from various regions across India. The show
brought to light the potential of GI textiles, so as
to promote and build awareness of such products
and to strengthen the skills and supply chain
capacity of grass-roots stakeholders.
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I APPAREL I
April 2019