Apparel April 2019 Apparel April 2019 issue | Page 107

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Read on about the brands in vogue...
BONJOUR HAS TAKEN OVER HUSH PUPPIES’ SOCKS/STOCKING BUSINESS IN INDIA
A hush-hush affair of Bonjour Socks with Hush Puppies is on
offer. One can never have enough socks, thus Bonjour (Zonac
Knitting Machines Pvt. Ltd) is adding to their kitty the smart and
comfortable socks/stockings business of the renowned US
brand, Hush Puppies in India—covering manufacturing, marketing
and sales.
The company plans to soon introduce an exclusive range
of Hush Puppies socks for men and women in all age groups.
Along with this major brand, Bonjour is already selling kids-only
socks from the house of Barbie, Ben10, Hello Kitty, Doraemon,
Hotwheels, and Fisher Price on platforms that include retail shops,
exclusive brand outlets, multi-brand outlets, and online. Since
these are vibrant, trendy and playful with cartoon characters, the
brand has been receiving an excellent response.
However, Hush Puppies would be the very first range of socks
that will be made only for adults and will be available across all
platforms, from offline to online.
Talking about this, Mr Raj Kumar Jain, MD, Bonjour Group said,
“The sole objective of adding Hush Puppies into our portfolio is just
to enter into footwear trade business as these socks will also be
available in high-end footwear shops.”
He further added, “Bonjour has the exclusive licence in India
to make and market the Hush Puppies products like socks and
stockings. We are targeting young adults looking
forward, to the highest possible quality products.
The range will be available from our side very
soon with premium quality and design as Bonjour
always believes in providing supreme quality
products and services to its customers.”
The company is also working on the costing
part and the same will be made official soon.
SPYKAR
The wait is over for fashion lovers as India’s leading fashion denim
brand, Spykar, has launched its SS19 collection. Themed ‘Wear Your
Vibe’, the collection oozes the latest fashion, style and contemporary
summer fashion.
The collection exudes a soft yet colourful palette and breezy fabrics
carefully curated to make the summer stylish and comfortable. The
trendy denims are perfectly designed for a casual day out. The playful
prints and motifs are all inspired by elements that make summer the
favourite time of the year. The mood is to soak in the summer vibe with
fun colours.
Mr Sanjay Vakharia, CEO of Spykar Lifestyle said, “This summer
WearYourVibe with Spykar! We are very focused on ensuring that the
apparel we offer is high on fashion and resonates with the youth. It
subsumes a lot of prints, solids and pastels in varied fabrics, providing
the perfect easy breezy look. The range is sure to strike a chord with
the youth who are always on a lookout for a trendy wardrobe.”
The collection includes bright polo tees, linen shirts in soft pastels,
tropical print tees, striped shirts in lightweight summer fabrics, muscle
tees, and denims in swanky fits for both men and women, among
other offerings.
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