APG Specialty Publications 00_SHAKOPEE_MD_19_BOOK_FLASH | Page 8

MEMBERSHIP
BENEFITS
THE ULTIMATE RESOURCE FOR
ANY BUSINESS
The Shakopee Chamber of Commerce is aimed
at improving all aspects of business in our area.
Being a member provides you:
ACCESS: Connecting your business with the
opportunity to be KNOWN by the people who
matter most.
ADVOCACY: Connecting your business with
the opportunity to be HEARD at every level of
government.
VISIBILITY: Connecting your business with the
opportunity to be SEEN by a targeted audience.
RESOURCES: Connecting your business with
the opportunity to DEVELOP to the fullest
potential.
DID YOU KNOW?
The Schapiro Group’s research study on the Real
Value of Joining a Local Chamber of Commerce
reveals impressive stats on how joining the
Chamber can impact your businesses.
• Most consumers (59%) think that being active
in the local Chamber of Commerce is an
effective business strategy overall. It is 29%
more effective, however, for communicating
to consumers that a company uses good
business practices and 26% more effective for
communicating that a business is reputable.
• If a company shows that it is highly involved
in its local Chamber (e.g., sits on the chamber
board), consumers are 12% more likely to think
that its products stack up better against its
competition.
• When consumers know that a small business is
a member of the Chamber of Commerce, they
are 44% more likely to think favorably of it and
63% more likely to purchase goods or services
from the company in the future.
"The Real Value of Joining a Local Chamber." Battlecreek.org. The
Schapiro Group, n.d. Web. 15 Dec. 2015.
VALUE ON YOUR INVESTMENT
Value on Investment (VOI) is defined as
intangible assets that contribute heavily to an
organization’s performance. These intangible
assets include knowledge, processes, the
organizational structure, and ability to
collaborate.
Let’s substitute the “I” in VOI to better explain
your returned Value.
• Information: We provide timely and
relevant information our members use (e.g.,
newsletters, publications, updates on issues
and outcomes).
• Initiative: On behalf of our members, we take
a stand on issues and ensure that a business
voice is included before decisions are made.
• Impact: Our initiatives create impacts
that benefit our members, the business
community and industries we serve.
• Influence: Because we proactively monitor
business issues and take actions where
needed, we are seen as one of the most
influential organizations in our community or
state.
• Interaction: We provide opportunities
for members to make connections, share
information, and learn best practices from a
community of their peers.
• Instruction: We offer timely, industry-
appropriate, and cost-effective educational
opportunities so members can sharpen their
skills, stay compliant, and compete locally and
globally.
• Insights: Members gain valuable knowledge,
best practices, and learn from other members
and industry experts.
• Integration: Members can apply what they
have gained to their own organizations to
meet their goals.
As your Chamber, we deliver on VOI, which
includes both financial and intangible benefits
for our members!
Information provided by:
http://institute.uschamber.com/move-from-roi-to-voi/
8 | WWW.SHAKOPEE.ORG