JEANI RINGKOB
THE PAVING PROFIT PLAYBOOK
Culture That Sticks:
How a Strong Employer Brand Boosts Crew Morale( and Your Margins)
If you want crews who show up, care, and stay— you need more than a paycheck. You need a reputation worth showing up for. That’ s the business case for employer branding.
JEANI RINGKOB
A sk most paving leaders why they struggle to retain crews, and they’ ll say:“ It’ s just hard to find good people these days.”
But here’ s the truth: Retention isn’ t just about labor availability. It’ s about reputation. That reputation— your employer brand— shapes everything from morale to margin. And the data backs it up.
What Is an Employer Brand?
Your employer brand is how your company is perceived as a place to work. It’ s what your operators say in the group chat. It’ s what foremen tell their friends at other firms. It’ s the gut feeling a potential hire gets after scrolling your Instagram or shaking your hand at a job fair.
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