COVER STORY | ADVERTORIAL
CELEBRATING 40 YEARS !
KM International Territory Manager , Mike McGuckin , provides onsite training of the KM T-2 Asphalt Recycler to a recent customer
What do Contractors Really Want
from a Manufacturer ?
S o , you have decided to invest in a new piece of equipment . Now what ? The equipment purchasing process is something of a double-edged sword — on one side you are acquiring a new piece of equipment that will hopefully increase your efficiency and profitability , but on the other side more often than not the sales process itself is just downright painful . In today ’ s digital age , almost anything can be found and purchased online , and although most contractors will perform their research and due diligence online , an equipment purchase is a substantial financial investment . Most contractors will want to interact with a manufacturer ’ s representative prior to purchasing . This is where manufacturers really have the opportunity to differentiate themselves by not only creating a streamlined purchasing process but also following that up with a training , service and parts program that will meet customers ’ needs . From a buyer ’ s perspective , the specs , brand , and price are all significant determining factors in deciding what piece of equipment to buy . But the often-overlooked factors that many don ’ t consider are the training , support and service that come along with that purchase . It doesn ’ t matter how great a piece of equipment is , you will inevitably need parts and service , so if you don ’ t have a manufacturer willing to stand behind its product for the
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