APE September 2024 | Page 47

BOMAG Americas , a Fayat Company , announces the promotion of Christoph Thiesbrummel to vice president of sales & marketing for North American operations effective July 22 , 2024 . In his new position , Thiesbrummel will lead BOMAG Americas ’ dealer channel sales , rental channel sales , sales administration , product management and marketing activities . Thiesbrummel brings more than 10 years of industry experience to his new position , all within the BOMAG organization . After receiving his doctorate in marketing & business management , he began his career with BOMAG at the Boppard , Germany , headquarters as pricing and business analytics manager . He then moved to BOMAG Americas to assume the position of sales administration manager , where he oversaw the inside sales team . He also worked with the field sales team , managing market and new dealer development for BOMAG Americas . For the last two years , Thiesbrummel served as BOMAG Americas ’ director of sales , dealer channel for the eastern U . S . “ Christoph is incredibly talented , has deep knowledge of the BOMAG organization and equipment , and has delivered successful results at every level within the organization he has worked ,” says Brian Bieller , president of BOMAG Americas . “ He recently completed Fayat ’ s oneyear advanced program for high-potential personnel , the Global Fayat Road Academy management training program . His knowledge , dedication and in-depth experience with BOMAG make him the right fit for the position .” Thiesbrummel adds , “ I am excited for this new opportunity to grow the BOMAG brand in North America , working together with our strong network of partners across all sales channels and the BOMAG team in the US and Canada . Our entire team is committed to a customer-first approach and will continue to find innovative solutions for our customers ’ individual needs . Let ’ s grow together !”

As the worldwide compaction and roadbuilding experts for soil and asphalt applications , BOMAG has a staff of 2,500 employees to support its global dealer network of more than 400 dealers . A broad range of product segments consist of asphalt pavers and milling machines , reclaimer / stabilizers , single drum and tandem vibratory rollers , pneumatic tired rollers , landfill refuse compactors and a full range of light compaction equipment resulting in BOMAG sales revenue of $ 1.1 Billion USD in 2023 . www . bomag . com / us-en
INDUSTRY NEWS

BOMAG AMERICAS , A FAYAT COMPANY , NAMES CHRISTOPH THIESBRUMMEL AS VICE PRESIDENT OF SALES & MARKETING

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[ 47 ] September 2024