APE September 2022 | Page 8

COVER STORY | ADVERTORIAL
Infrared can be used for a variety of repairs like potholes , damage around storm drains , cold seams , and thermoplastic installation
Having hotmix asphalt on hand during infrared repairs is vital on those late seasons or off-season jobs you previously had to turn away or push back until spring . So , who is your target market during the off season ? Traditionally you want to target companies or organizations who cannot afford to wait until spring for cost , or liability purposes . Municipal organizations whose plows keep tearing up asphalt , utility companies who need to make emergency repairs during the winter and cannot leave open road holes , big box stores with trip hazards they need to fix for liability purposes . And the best part about all this is in most scenarios you will be the only contractor who can perform these types of repairs with hotmix asphalt , which allows you to charge a premium “ off season ” price . A real-world example from a past KM International customer : A municipal needed about 50 manhole repairs performed in December because they had sunk leaving a lip the plows keep catching on . This contractor took their hotbox and IR machine and easily repaired all 50 manholes and was paid a premium to do so . Better yet this created a relationship between the municipality and contractor that furnished more work for the contractor in the spring and summer . Another huge unrecognized benefit of being able to perform winter work with a IR and hotbox is being able to keep your key employees around all year . We are all well aware of the current labor shortages and it is hard to find good people so being able to retain those employees instead of laying off is a huge added benefit . www . callape . com [ 8 ] 1.800.210.5923