MARKETING MATTERS
> SHOW YOUR COMPANY IS HUMAN <
show or post your CEO going down in a dunk tank at a local charity event . When are the moments you feel most like your company is a family ? Those moments of fun make great content for LinkedIn because they are work related but aren ’ t so serious . They show your company is human .
Go live on LinkedIn ! P eople are embracing live video , and you can go live on LinkedIn . Even better , the video is right at the top of your profile , meaning people don ’ t have to scroll to find it . There are a whole bunch of different ways you could use live video to promote your company .
Post job openings . It ’ s what the platform was created for . MayeCreate has found many amazing employees through LinkedIn . Though don ’ t let
the “ free ” posting opportunity fool you . I have always had to pay to promote the jobs I ’ ve posted on LinkedIn if I want people to see them . The thing I don ’ t like as much about posting jobs on LinkedIn is it ’ s not easy to manage setting appointments and all the interactions you have going on . It ’ s not a full-scale management system like Indeed .
Auto message individuals based on interests or demographics . You can use third party services to automatically reach out to people of a certain demographic and message them to boost connections and facilitate new relationships .
Run a super targeted LinkedIn ad . If you are doing business-to-business marketing and want to place ads , you can get super targeted on LinkedIn . However , the cost of entry is higher . Your cost per click , meaning your cost per interaction on an ad , might be equal to that of Facebook , but LinkedIn requires a larger daily budget to run your ads then other networks .
LinkedIn is a platform built on connection .
LinkedIn is more like a good old fashioned networking event than any other social network . You will see more content on LinkedIn from companies you do not follow , because it ’ s shared by people you know . And you ’ re more likely to see content from people you have interacted with on LinkedIn than on any other platform . Take advantage of the interested audience , and promote your company on LinkedIn . It ’ s an evolving platform full of tools to make your business even more successful than it already is .
PAVEMENT MAINTENANCE MATERIALS & EQUIPMENT Serving Colorado and Wyoming
PRODUCTS :
Rejuvenators Sealcoats Crack Sealants Geo-composites Wide Crack Repair Mastics Tack , CSS1h , CRS2 Asphalt Cutbacks Asphalt Cold Patch Materials Concrete Cold Patch Materials Concrete Repair Materials Chemical Grouts Waterproofing Products HDPE Corrugated Pipe 3 " to 60 "
NEW & USED EQUIPMENT FOR SALE OR RENT :
Crack Seal Melters Mastic Machines Asphalt Hot Boxes Infrared Asphalt Heaters Tack Sprayers Spray tips & nozzles Sealcoat Machines Air Compressors Stripers Blowers Shovels All types of hand tools
BRANDS REPRESENTED :
Denver Industrial Sales & Service Co . 850 S Lipan St , Denver CO 80223 303-935-2485 Since 1949 www . dissco . net
For More Information On This Advertiser Please Visit www . CallAPE . com / e-inquiry For More Information On This Advertiser Please Visit www . CallAPE . com / e-inquiry www . callape . com [ 36 ] 1.800.210.5923